BTAC RETAILER POWER PROGRAM
EXPOCYCLE IS MORE THAN JUST A TRADE SHOW. IT EMPOWERS YOU FOR SUCCESS. Are you missing what’s important? Have you ever wished you were better informed? There’s nothing more valuable than knowledge. Plan to attend this year’s Retailer Power Program.
Building on the success of last year’s Retailer Power Program, is an even bigger line-up of experienced speakers. Armed with a wealth of retail knowledge, our speakers have only one goal in mind—boost your business's bottom line!
Day 1 – SUNDAY September 12th
Your Store as a Brand 8:00 am – 9:30 am Dan Mann,The Mann Group (English only session) A Brand, ideally, creates emotion. If you don’t think so, just ask someone what bike he or she rides. People can be quite committed to their favourite bike company. In this highly competitive marketplace we are in,how can we create that sort of emotion for OUR Store? We believe that the emotion begins (or ends!) on your sales floor.You have surprising opportunities within the four walls of your business to create a memorable brand experience—and that translates to increased revenue for you.
Be Social, Be Smart 10:00 am – 11:30 am Mark Graff,Co-founder,
SmartEtailing.com
(English only session) The buzz is about social media: Facebook,Twitter,YouTube and more. Social media are free, easy and effective IF you have a plan and avoid costly excesses. Get practical,market-based tips and see best practices to help you engage with your customers in the communities. Learn the bestways to promote your business and drive more traffic to your website and through your doors.
Selling to Women 12:00 noon – 1:00 pm Sharon Leichum,Retail Consultant (English only session) Something is happening in women’s sports—participation is growing by leaps and bounds. As it grows,manufacturers are providing women’s-specific performance products.Consequently, retailers have more and more decisions to make as gender-specific lines proliferate. Sharon Leicham, author of “How to Sell to Women”will present this seminar during which she will discuss what salespeople need to know about selling to women,understanding women’s buying preferences,whatwomen want in cycling products and what the women-friendly store looks like.
8 EXPOCYCLE 2010
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