NEW PRODUCTS
braking. Ice-Tec brake pads have been provided with an aluminum radiator fin with a stainless steel two layer back plate structure. Ice- Tec rotors have an aluminum core sandwiched in stainless steel for improved heat dissipation.
of individual mountain bikers. This broadens the scope of XTR and makes it the benchmark not only for Cross Country (XC) racers but for All Mountain (AM) riders too.
The XTR components for XC will set a new benchmark in terms of a super lightweight design while offering a further improved smooth and effortless handling. The dedicated All Mountain components have been developed with a hard core usage in mind, focusing on rigidity and extra brake power for example.
Highlight of the new group is the 10-speed Dyna-Sys drivetrain system with triple and double crankset options. Finally an efficient and functional 3 X 10 drivetrain will be available that will for sure be popular amongst a wide range of mountain bikers. Dyna-Sys, introduced earlier this year at Deore XT and SLX level, creates real added benefits to the rider.
Shimano is introducing a completely new cooling technology for disc brakes named “Ice-Tec.” Ice-Tec brake pads and rotors significantly reduce heat build-up in the disc brake system. This in turn reduces fading, which assures consistently high braking perfor- mance even on long downhill stretches. It also results in longer pad life and substantially quieter
Following the “Rider Tuned” concept,XTR will include two types of SPD pedals. One model has been developed for Cross Country usage focusing on a super lightweight design.The other model is targeted to All Mountain riders, with a wider platform for an improved grip. Also many wheel choices will be available for any kind of riding style from XC Racing to All Mountain.
See the new Shimano XTR at Booth
901.www.shimano.com
Stevens Bikes Stevens Bikes has been a leader in the development of Cross bikes since 1991. Since then, Stevens has
KOR KOR has created the first lifestyle brand centered on sustainable, personal hydration. By positioning on style and innovation, KOR brings the branded experience of bottled water to the tap; while giving back to numerous environmental causes on every sale, including 1% for the planet. Made from BPA-free Tritan and health-safe materials, the KOR reusable hydration vessel (water bottle) enables the user to do their part for the environment in style and functionality. Durable, attractive and relentlessly useful–bold statements come across with authority when the user and the planet win. See KOR at Temple Lifestyle, Booth 520.
www.templelifestyle.com
developed, designed and built quality racing bikes, cyclocross bikes, mountain bikes and urban bikes. In 2010 Stevens Bikes was voted as the best bike supplier to dealers throughout Germany. Stevens Bikes are now available in Canada and the Uniited States and we are confident dealers will share a similar experience. Let the season begin. Visit PM Importing at Booth
1029.www.stevensbikes.de
69 EXPOCYCLE 2010
Marathon of Miracles All Natural Bar MOM bars (Marathon of Miracles All Natural Bar) are not only great- tasting and good for you—100% of the net profits after taxes are donated to Marathon of Miracles to fund its cancer prevention and wellness efforts.MOM bars are the most delicious, nutritious bar on the market today. Hands down everyone agrees once they taste them—this bar is light yet filling, clean and natural, simple and so darn good for you. With the primary sweetener in both bars being organic agave syrup, the bars come in 2 flavors—Fruit & Nut flavor and the Dark Chocolate & Nuts flavor. Good for you and for a good cause—MOM bars are the best bars on the market today. See MOM at Temple Lifestyle, Booth
520.
www.templelifestyle.com
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