lena Bogacheva, a leader in spa management consultancy and staff training, is a pioneer of the Russian spa industry, having started a Moscow wellness club and spa, Rara Avis, in 1998. She has partici- pated as a speaker in Russian spa and wellness events and at the 2006 Mondiale Spa & Beaute in Paris. Most recently, Ms. Bogacheva was an organizer/moderator of the Wellness Pro Forum in 2009 and 2010, as well as the Spa & Beauty 2009 Congress in Moscow. Since fall 2009, Ms. Bogacheva has been a professor at the State University of Management teaching a “Spa Business ABC” course. She is the author of the comprehensive manual for spa professionals Spa-Ma- nia—a Diagnosis of the Century.