by many to be a pioneer of Russia’s spa industry. Ten years ago, she es- tablished a spa consulting department within Endeli Limited, special- izing in business consulting and project development for international investments based in Russia. With an expertise in business planning, market research, and concept development, Tsymbal was the direc- tor of several premier spa projects, including the Rehabilitation and Wellness Centre at MEDEM International Clinic and Hospital in St. Petersburg. She is the organizer of spa seminars and conferences (in- cluding the very successful St. Petersburg Spa Salon 2007), is a regular speaker at Russian and international spa events, and is the author of numerous publications on spa in the international press.
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ina Tsymbal is an independent spa consultant and is considered