industry in both Ireland and the U.K., Anita Rawat Geoghegan joined Fáilte Ireland in 2008 as standards development officer to participate in and contribute to the development of a best practice quality framework, which addresses defined issues and is reflective of international bench- marks and trends. Other responsibilities include developing a range of standards models and frameworks to support spa and wellness categori- zation in Ireland and to support the development of a strong branding concept and communication strategy that maximizes consumer awareness of product quality and standards and underpins marketing efforts within designated sectors. Ms. Geoghegan has produced a best practices guide for the spa and wellness industry in Ireland.
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ith more than 15 years experience in the food and hospitality