tively involved in the wellness business in Tokyo since 1998. Shuei operates a membership racket and health club with six outdoor tennis courts and a relaxation facility. In addition to conventional tennis, the company has been promoting “Cardio Tennis,” a fun exercise program using a heart rate monitor to burn fat effectively. Shuei also operates yoga studios in Tokyo. Te company’s mission is to encourage Gen-Xers to become healthier in mind and body. Mr. Iida is also a director of the Japan Tennis Industry Association.
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irokazu Iida, president of Shuei Wellness Co., Ltd, has been ac-