oberto Arjona heads a staff of more than 400 at Rancho La
Puerta, founded in 1940 in Tecate, Baja California, Mexico. He is heavily involved in community service, working in Tecate’s community gardens or organizing efforts to help schoolchildren conserve water and recycle. Additionally, he is working with the local and state govern- ments and the private sector to make Tecate the leader in alternative energy creation in the region. Mr. Arjona serves on the boards of the Green Spa Network and Fundacion La Puerta and is an active member of the Destination Spa Group, the International Spa Association, Slow Foods, and LOHAS. Previously, Arjona held executive positions at the Lodge at Pebble Beach and the Lodge at Torrey Pines in California.