WILDE about RECYCLING
Not many companies stand at a trade show with the expectancy of attracting celebrity interest, but that is exactly what happened to Dunweedin at GLEE 2004.
Exhibiting for the first time, they launched their new range of products developed from recycled tyres. The range appealed to a fascinated Kim Wilde, who has since endorsed and promoted Dunweedin products.
Kim’s involvement is testament to the appeal of the Dunweedin range. Their products are 100% recycled from waste material, safe, multi-purpose, and have a huge market potential.
Report by DAN HUGHES
PROCESSES carried out on used tyres to create the end products are complex and the innovative uses that Dunweedin are finding is welcome news, considering the potential problems waste tyres pose to our environment. Latest statistics show that in the UK alone we generate over 400,000 tonnes of scrap tyres every year. In previous decades governments dealt with this waste problem by providing landfill sites. This short-term policy came under scrutiny; the latest legislation in July 2006 imposed a full ban on land filling used tyres. With this figure increasing at an estimated rate of 14-17% each year the need for cost effective and reliable
recycling systems together with the development of new end markets is beyond question. Dunweedin works closely with the Waste and Resources Action Programme (WRAP) to develop a sustainable market for recycled rubber.
The concept of Dunweedin was thought up by a handful of staff working for the BTR Group, Dunweedin's parent company. With over thirty years experience in the waste recycling industry, the staff using their expertise and contacts, identified a niche within the UK market to produce and supply play and landscape rubber material.
The use of rubber chips and crumb
for weed suppression, turf enhancement and soil improvement is protected under Dunweedin’s UK Patent. The brand name ‘Dunweedin’ was chosen to reflect this specific quality. The rubber chips work by preventing weed seed from reaching the soil causing the seed to stay on top where it dehydrates and dies. Initially the company carried out
research and development into the potential uses and restrictions of rubber. One of the problems Dunweedin had to combat was the myth that rubber emitted toxins that could potentially damage turf or cause problems if inhaled by a human. Manchester University, the STRI
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