David puts a high priority on ensuring that relationships with existing customers are strengthened


based on openness, fairness and clarity. Investment in new machinery, revised working practices, including improved spare parts distribution, plus the appointment of new operational managers has led to an increase in productivity.


Ransomes Jacobsen have a policy of


promoting from within whenever possible, but new skills are often appointed from outside. This year alone the company have employed five new supervisors, all fof which were external appointments.


As well as making personnel changes,


there was the opportunity to realise some of their extensive land and building assets that had been acquired by the company over the years.


IN recent years sales of turfcare equipment in the UK have levelled off. This has been particularly noticeable in the Local Authority sector; much of the work is now carried out by external


contractors. Gone, it appears, are the days of the huge LA budgets that ‘had’ to be spent!


So, David places a high priority on ensuring that relationships with existing customers are strengthened at every opportunity. He has implemented a number of initiatives that go a long way to achieving this.


The company run development workshops and demonstration days, inviting existing customers to give their feedback on products and services. They also organise overseas trips for their dealers and customers. This culminates in a visit to all three days of the GCSAA trade show in the States. This year over 150 of their dealers and clients enjoyed the trip.


The latest initiative is factory site visits. David recognises these visits as one of the company’s biggest marketing assets, by enabling customers to understand how the products are made, distributed, marketed and serviced. David believes


David with Malcolm Parkinson


this is a perfect way to not only retain existing customers but also to encourage new business. The expect to show in excess of 1000 people around the site each year.


RECENT developments means all the production processes are contained within one building. Raw materials come in one end and the finished products go out the other. Parts are manufactured, welded, formed, shaped and painted to produce the finished product. Even the mowing cylinders are made in house.


Perfection Precision Cost Saving Simplicity


Available from


£115.00 per month


email: sales@beamrider.org.uk Tel. +44 (0)1684 580115


when quality counts www.beamrider.org.uk


BeamRider 32 www.pitchcare.com/re


Laser guided line marking


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