A Snapshot of the Women’s Movement
A growing strength of ownership and control over our lives YEAR 1910
MARKET FORCES AND WOMEN’S MILEPOST
World War I – Labor needs drive women into the workforce – Men take jobs back after the war
1920 - 30
Nat’l Women’s Party, Nat’l Council of Negro Women – Women get the vote
1940 - 50 World War II – Labor needs drive women into workforce – Women pursue college educations
1960 1970 - 80
More women begin careers, Title VII & EEOC – Birth Control
Equal Rights Amendment introduced/fails to pass Equal Pay Act, Title IX – Feminism draws fire; Struggles over equal pay – Women in professions (law, financial, etc.) Ms. Magazine, Federal Equal Credit Opportunity Act
1990
Year of the Woman (politics) – Marketers increase targeting-marketing of women – Corporations buy “sponsorships” in women’s groups to position as supporters of women’s causes and target women as consumers
2000
Women’s Ownership Movement™ – Women leave corporations to start businesses seeking better opportunities and work-life flexibility
– Majority of college graduates are women – Women own homes, businesses, control family purse strings – Huge transfer of wealth (inheritance) – Women control $4.3 trillion of the $5.9 trillion in U.S. consumer spending
2010
Women-Led Economy™ – Women focus their purchasing power to raise the revenues of women business owners enabling women to more strongly shape workplace environments, fair pay and promotion
Growing control and ownership over our lives
VOTE
WORKFORCE EDUCATION BIRTH CONTROL
MEDIA CREDIT POLITICS
BUSINESS OWNERSHIP
PROFESSIONS
PURCHASING POWER
ECONOMIC LEADERSHIP
COLLEGE
Women-Led. Progress for All.
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