Tomorrow TOMORROW
Becoming a mature, major market force
Through the ownership of the power of our critical mass and the unification of our collective strength, we are moving beyond being just a sought-after consumer market – taking our rightful place as the most powerful economic force in America.
To fully realize the benefits of The Women- Led Economy™, women must stop reacting like a target market and begin acting like a mature, major market force.
React vs. Act
Target Markets REACT: - To the marketing and advertising (political and commercial) of mature, major market forces (The Male-Led Economy™)
Mature, Major Markets TAKE ACTION:
- Coordinate activities to advance their objectives
- Build business structures to enable organization and commerce
- Develop resources to continue growth - Act to protect themselves from threats
Now is the time for women to stop responding as targets and start leading as a mature, major market force.
The Women-Led EconomyTM
The Transformation Taking our rightful place as a mature, major market force
Women taking action to advance The Women-Led EconomyTM
To transform women’s economic clout into a mature, major market force, we:
1. Work in a coordinated fashion to advance our objectives
Individuals and businesses coming together through focused communities to maximize and continue the advancement of women’s economic leadership -- and leveraging this leadership to positively shape our world.
2. Build our own business and economic structures
Women-owned firms and an entire women- led marketplace support our ongoing growth, enables us to focus our spending to support one another, and provides financial power for our future.
3. Develop our own resources
Provide quality, independent education. Growing leaders. Developing business, career and retirement resources.
4. Act to protect ourselves
End target marketing responsiveness by shining a bright light on transparency, choice and alignment with our best interest, necessity and value.
Changes Everything
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