None of us has a marketing budget African-American students at More college applications per
big enough to just shovel it out and least every three weeks. student is good for students. Col-
say ‘Y’all come.’ We have to target Lindsay Sooy leges must now work harder to
and take rifle shots. Director of Admission define who they are.
Robert Smith Heidelberg University Victoria Valle
President Assistant Vice Chancellor
Slippery Rock University The essence of higher education for Enrollment Management
today is “swirl.” Most students attend Southern Illinois University,
Rutgers academic departments more than one college prior to Carbondale
didn’t care that students were leav- graduation.
ing until we implemented All Funds Anne Brennan If we don’t work out of this reces-
Budgeting. Now 40 percent of their AVP Recruitment, Admission & sion quickly, I think unsettling
departmental budget depends on Enrollment Planning changes in higher education will
their students’ persistence. Saint Xavier University be permanent.
Courtney McAnuff Thomas Mortenson
VP Enrollment Management College selection is the first non- Senior Scholar
Rutgers compulsory education decision Pell Institute
that students make and one for for the Study of
Outcomes and measurement are which they are poorly equipped. Opportunity in Higher Education
on everyone’s lips. Folks want to Don Hossler
know how to measure using social Executive Associate Dean We know who’s coming to college
media. Indiana University, Bloomington 18 years from now. They’ve already
Brad Hagen been born. They look less white and
Founder The current ‘great recession’ shook up a lot poorer.
zinch.com college admissions like a snow globe. Thomas Mortenson
The sky didn’t fall but the makeup of Senior Scholar
Today a college application is a classes are significantly changed. Pell Institute
glorified prospect card. Brent Gage for the Study of
Greg Morris Associate Provost Opportunity in Higher Education
AVP Undergraduate Admission for Enrollment Management
University of Texas, Dallas University of Alabama, Birmingham Merely increasing degree attain-
ment won’t adequately drive the
If you’re a small town institution The growth in numbers of inter- ecomony unless the degrees are
that recruits diverse students national students, especially from meaningful.
from large cities, you must China, saved our bacon. Holiday McKiernan
take action to make the stu- David Garcia Senior Vice President
dents you enroll comfortable. Associate VP Lumina Foundation
We found it wise to bring in a for Enrollment Management
barber to cut the hair of our Kent State University
“Today’s Campus staffers attend select conferences to gather and publish Overheards—we welcome your event invitations.”
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