Top Ten Free
Campus Uses
By Joe Dysart
hile YouTube has emerged as a marketing juggernaut for colleges and universi-
W
ties, many campuses are also discovering that the free video-sharing service has
scores of other uses—all of which are also free for the taking.
Higher ed recruiting, student communications, how-to videos and dissemi-
nation of university news are all increasing in popularity on YouTube, as the
medium is transformed into a Swiss Army Knife of communications.
“Within the last two years, DreamCo Design added a video studio to its of-
fices for this very reason,” says Jason Correia, DreamCo’s director of marketing. “It is becoming a more
and more important element for an ‘edge’ over the competition.”
The University of Montana’s new YouTube series, “YouChat With President Dennison,” is emblematic of
the trend. Begun last fall, Dennison updates students over YouTube on university issues and administration
all popularity of your video, who’s viewing your video mail is a trend worth experimenting
video, where those viewers are coming from on with and monitoring.
the web, and what keywords they used to find
your video.
9
Employee Training: Any institution
with multiple locations can ben-
7
Administration-to-Staff Communi- efit from posting training videos on
cations: When an email or friendly YouTube, and having the appropri-
phone-call simply doesn’t cut it, ate employees dial in. And by using YouTube’s
many organizations are posting “private broadcast” option, those organizations
videos to YouTube to connect with staff con- can ensure the videos remain internal. “Done
cerning project updates, campus announce- right, it gets information out there in near-real-
ments and the like. The medium conveys the time, with all the benefit of face-to-face com-
message that the organization places a special munication,” Miller says. The University of Sas-
value on the viewer and is willing to go the ex- katchewan offers training on how to use wiki
tra distance to prove it. software on YouTube.
8
Employee-to-Employee Video
10
Savings on Business Travel: The
Mail: As far as Google, the par- videos sent to employees and
ent company of YouTube is clients are also enabling institu-
concerned, ‘videomail’ could tional users to rack up substan-
be poised to become the email of the next tial savings on business travel. Granted, there
decade. In fact, Google has added “Google are plenty of instances where true face-to-
Video” to its own Google Apps suite for busi- face interaction is irreplaceable. But in many
nesses and organizations. Makes sense. Why other situations, a video overture is a bulls-
not zip off a response to a thorny problem eye compromise.
or challenge using video? At the very least,
subscribe at no charge at
www.todayscampus.com
T
oday’s
C
ampus
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