YouTube:
Top Ten Free
Campus Uses
decisions that affect them. Students can for Business, an excellent guide. “You- are generally lost on YouTube, according
also leave a comment about the videos. Tube has become so pervasive and in- to Miller.
“I think it’s good to capitalize on novative that Time magazine named Plus, campuses are saving significant
meeting our students where they already it Invention of the Year in 2006.” coin by shifting hosting responsibilities
spend an abundant amount of time—on for their videos to YouTube. The reason?
the web. This series is about not just talk- The height of high traffic Ordinarily, a school incurs bandwidth
ing to students, but engaging in dialogue Institutions are flocking to YouTube transmission costs anytime a visitor
with them,” Dennison says. also because of its unbridled popularity. views a video on the campus web site.
Meanwhile, scores of institutions Just a blip on the web’s radar a few years But not when that same video resides on
are using YouTube for recruiting. Ohio ago, the video-sharing service has rock- YouTube’s servers, no matter how many
University, Northwestern Oklahoma eted to one of the most visited sites on times that video is viewed.
State, University of Florida are just a the internet. These days, the site enjoys All told, it’s a frothy mix of remark-
few of the countless recruitment videos one billion views each day, according to able popularity, ease-of-entry and vir-
on the service. figures released by the company in Oc- tually non-existent costs that have the
Plus, many other institutions, includ- tober. wheels of innovation spinning at count-
ing Harvard, Cambridge and Oxford- Campuses also find YouTube’s ease- less colleges and universities as they con-
have created their own “channels” on of-entry and low-cost hard to resist. Vir- tinually find new ways to useYouTube.
TC
YouTube, where they aggregate all their tually anyone with basic PC skills can
official YouTube videos in one, easy-to- upload a video to YouTube—for free—in
navigate location. a matter of minutes. And since YouTube’s
Joe Dysart is an internet
“If you’ve never visited the YouTube videos are generally viewed in a relatively
speaker and business
website, you’ve missed out on the hot- small viewing screen, there’s no reason for
consultant based in Man-
test thing on the internet today,” says big video production costs. In fact, the
hattan. He can be reached at
Michael Miller, author of YouTube subtleties of high-end video production
joe@joedysart.com
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