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Indiana University to unite campuses
with “Lifetime Communications”
Applicant. Student. Faculty. Alumnus. Benefactor. “One distinguished alumni, for example, told the
school he received a communication nearly every day. We
O
ne person can live five lives at an institution. needed a more sophisticated way for individuals to tell IU
Meanwhile, most colleges and universities have sev- what they wanted, and when and in what format.”
eral databases and software systems in use across mul- Increasingly, admissions officers are not finding
tiple campuses and departments to provide efficient what they need inside their student information sys-
services to these constituents. The irony for many is tems and they are installing special software packages
that these same efforts to be savvy now produce cost- that help with recruiting. Meanwhile, advancement
ly waste and redundancy, including postage, print and alumni offices continue to run specialized soft-
and spam. What’s more, this crisscrossing of mail and ware to track donors, manage scholarships, promote
messages do little to impress sophisticated alumni, events, take gifts online, mobilize volunteers or pur-
donors and other supporters. sue planned giving programs.
With eight campuses, 100,000 students and As part of a larger strategic plan calling for new waves
more than 500,000 alumni, Indiana University of institutional efficiency and effectiveness, IU selected
foresaw the tangled web being woven by a multi- Campus Management for a system-wide solution. The
company will work with IU to implement Talisma®
Constituent Relationship Management (CRM) soft-
ware to unify communications across the entire organi-
zation—for the lifetime of each constituent.
Why CRM software? The right CRM software
provides an in-depth profile of a student, reflecting
data from student life and academics along with a
complete communications history from multiple de-
partments and communications channels, including
emails, phone calls, SMS text, online chat and inputs
from website forms. Access and editing of the data can
be protected, based on the role or authority of the per-
son logged into the system. What’s more, reports with
charts and graphs can illustrate performance and prog-
ress either for individuals or specials groups.
In the case of multiple events being sprung dur-
ing the year by various alumni and fundraising pro-
fessionals, for example, visibility into previous or
upcoming communications can help govern how
frequently an individual is invited, called or asked for
support. Communications and engagement are more
tude of data sources and software tools. Then the on-target and in sync, and an executive making a call
opportunity arose to empower the institution with on a particularly alumnus can see a complete picture
a broad array of communications tools. To con- of the history of contacts, gifts and other activities as-
tinue to foster life-long relationships, Indiana Uni- sociated with the individual.
versity pursued a special relationship with Cam- The enterprise-wide project with Campus Man-
pus Management Corpnull, a Boca Raton-based agement will provide IU unlimited use of its Talisma
software innovator serving Higher Education. CRM product. This path-breaking agreement makes
“Like everybody else, we were seeing a proliferation IU the first major, multi-campus university in the
in ways people were contacting stakeholders of Indi- nation to elevate constituent communications to a
ana University,” says Brad Wheeler, the university’s university-wide platform inclusive of all schools, its
vice president of information technology. alumni association and foundation.
14 T
oday’s
C
ampus
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