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peter kirkham,
development and pfi
Clubs can connect director, dc leisure
and interact with t was good to get a better
existing and potential understanding of social media
members through and the opportunities and
the worldwide web implications for the fi tness industry.
There has been a major cultural
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©IST
change in the way we communicate
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and this is certainly set to continue
OCKPHO
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and grow in the future.
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However, while it’s important that
T
O
we embrace this technology as an
.COM/JOSH HODGE
patrick murray, products, we use google alerts to effective means of reaching our
md, trixter track what’s being said about our existing and potential customers, I’m
ocial media is now integral to products, I’m profi led on LinkedIn, and conscious that this should be done in
our communications strategy. we use YouTube for easy distribution the right way and at the right time.
We have a Twitter account of video content. There’s still plenty
(TrixterWorld), six independent more we could be doing, but our initial
Facebook pages dedicated to our experience is positive.
jon johnston, md, matrix
’ve embraced social media and
recognise that, as more platforms
david stalker, than ever before and building more launch, the opportunities will
executive director, fi a of a dialogue. The blog allows us to grow. I was a very early LinkedIn
e felt excited that the create a transparency around what adopter and it’s diffi cult now to
buzz at SIBEC was all we’re doing, while the LinkedIn group imagine how I kept track of people
things online – the FIA has encourages interested parties to without it. However, although I
embraced social media. A year ago, discuss it. We post presentations on recognise that social media has a
we realised it wasn’t going to go away Slideshare, our photos on Flickr and place in business, I feel traditional
and plunged in headfi rst, getting on to our views on Twitter. Then we link e-marketing should not be
Twitter, developing a blog, creating an everything back to our new website. overlooked. Also, social networks
e-zine, establishing a LinkedIn group I’m in no doubt that the world is can still be viewed as private places
and setting up a YouTube channel, moving online and we’re keen for the – Facebook can be used cleverly for
Slideshare account and Flickr profi le. FIA to act as a leader in the fi tness PR and fan groups, but organisations
We’re now getting our messages industry. We’d encourage everyone to must consider their content and
across to a much wider audience get involved and join the conversation. approaches and not spam people.
january 2010 © cybertrek 2010 Read Health Club Management online 63
healthclubmanagement.co.uk/digital
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