This page contains a Flash digital edition of a book.
Looking into the crystal ball: What does the year ahead have in store for the health and fi tness sector?
jason eaton rasmus ingerslev
club manager • cadbury house hotel health club and spa ceo • wexer
“T
he FLAME award has led to
renewed confidence from the “M
y vision is to make as many
people as possible work out
local market, and our latest initiative regularly to increase their quality of life.
includes healthy eating workshops at The internet has a phenomenal reach –
local schools with our Gordon Ramsay- it’s simply not possible to access as many
trained chef. The workshop – which people by building physical clubs. People
culminates in a structured workout don’t join a gym because of cost, time
in the school’s gym – gives children and intimidation, but an online club deals
an understanding of the benefits of a with all three barriers in a significant way.
balanced diet and structured exercise. I believe the only way Online fitness is here to stay and will grow. It’s still in its
we can bridge the gap [between healthy eating and fitness] is if infancy and not fully integrated, but this will change as the
health clubs take a more active role at a school level. This will industry realises its benefits. It’s an inexpensive way of adding
get the attention of parents, so healthy eating becomes a more value to memberships, potentially increasing retention, and
common topic within the home environment. a great way to reach potential new members. In addition,
Within our club, we expect group indoor cycling to continue it’s supported by technological development such as faster
in popularity in 2010, mainly because our staff are becoming broadband and TVs with the internet built in.
better trainers, but also because the Olympics created a real This year we expect to launch multiple private label websites
buzz. We’ll also generate more interest with new equipment: for corporations and health club groups, as well as improving
we’ve just taken delivery of four Expresso virtual reality bikes our platform and content. We will potentially also be looking at
from PTE and have also upgraded 21 Star Trac NXT Spin bikes. partnerships in large, non-English speaking countries.
Retention will be a strong focus in the year ahead: loyalty Another area I’ll be looking into is the low-cost health club
points, awarded for longevity as a member, will be redeemable sector, which I think will continue to grow. Hopefully this will
against stays and events at our four-star hotels.

also add to the number of people who work out regularly.

january 2010 © cybertrek 2010 Read Health Club Management online 33
healthclubmanagement.co.uk/digital
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78
Produced with Yudu - www.yudu.com