international news
in brief... up&down in barcelona for dir
Health club operator DiR opened a niche audience with a customised
world gym signs precor its 14th gym facility in Barcelona in service – located in the fi nancial district
Precor has signed an agreement October, in a building formerly occupied of the city, DiR says it’s the only gym
with World Gym International to by nightclub Up&Down. in Barcelona with an executive focus.
be the primary fi tness equipment The chain’s smallest site, measuring Capacity is for 2,000 members, with
supplier for the franchise, providing 1,300sq m, Up&Down is also the most monthly fees ranging from 120–140.
the health and fi tness centres with exclusive of the DiR clubs, catering to The 3.5m development is split across
CV and strength equipment, plus two fl oors. The gym in the ‘Up’ section
integrated Cardio Theater personal – equipped by gym80, Power Plate, Star
viewing screens. Trac, Precor and Technogym – offers
Founded in 1976 by Joe Gold, CV and resistance kit, free weights, a
World Gym now has more than stretching zone, and Power Plate, Kinesis
200 franchise sites worldwide. One and pilates reformer studios.
The operation currently has clubs ‘Down’ offers a spa pool with waterfalls
in 36 states of the US, as well as and colour light therapy, a spa with twice
Canada, Mexico, Central and South daily free neck massages for all clients, a
America, Africa, Russia, Asia, lounge, and changing rooms with tanning
Australia and the UAE. Plans include booths, steam rooms and an ice fountain.
further expansion of the global The gym at the new site is located A 15th facility is due to open in spring
gym network and the opening of in the ‘Up’ section of the facility 2010 – a 4.05sq m club, also in Barcelona.
strategically located fl agship gyms.
belgian deal for star trac
pink treadmill raises US$50k
Star Trac recently won the contract
to supply kit to all 29 Passage Fitness Cybex has raised more than US$50,000
First sites in Belgium. As part of the for breast cancer survivors, thanks to
contract, Star Trac will supply its fundraising events involving its specially
top of the range Spinner NXT bikes, designed pink treadmills.
along with the Spinning programme. Cybex pledged a donation for every
On the strength side, HumanSport mile logged on its pink treadmills which,
equipment will be installed into each in conjunction with The Breast Cancer
club, offering clients the chance Research Foundation, were placed in clubs
to incorporate range of motion and YMCAs across the US. These were
into their strength and resistance used for member walk-a-thons and other
training. Each of the 29 clubs has such promotions throughout October –
installed Star Trac kit as part of a Breast Cancer Awareness Month in the
wider refurbishment programme. US – with 250,000 miles logged. Many
clubs matched Cybex’s donation.
golf & pilates programme Cybex also hoped to promote the role
The fi ve-star Hotel du Palais in of exercise in reducing the risk of breast Pink treadmill: Launched specifi cally
Biarritz, France, has launched a golf cancer and preventing recurrence. for breast cancer fundraising
and pilates programme to improve
golfers’ swing movement.
The programme is designed to cycling revamp for istanbul’s hillside city club
help correct the body’s posture and
alignment, develop core strength The Hillside City Club in Istanbul, exercise studios, a personal training
and create stability – all essential Turkey, completed a revamp of its studio, a group cycling studio, an
elements for hitting the ball further, indoor cycling facilities in November. outdoor pool, two tennis courts and
straighter and more accurately. The 5,500sq m, US$2,000-a-year three squash courts.
Coaching is tailor-made for each club is located in an upmarket area The recent upgrade focused on the
individual, including three special of Istanbul and is targeted at the group cycling studio, with RealRyder
golfer pilates sessions concentrating upper-mid market. winning the contract and installing its
on the swing, the back and postural Well-known locally for innovation unstationary bikes – bikes that tilt to
stretching, in addition to an and for the high quality of its provide a ‘real feel’ cycling experience.
osteopathy session, foot refl exology instructors, it also offers a wide range The club belongs to Alarko Holding,
and a physical evaluation. of facilities: a Technogym-equipped a company with a diverse range of
Eleven 18-hole championship golf fi tness suite, a pilates studio equipped interests whose wellness division
courses are accessible from the hotel. by Balanced Body, two standard group consists of three clubs and two hotels.
18 Read Health Club Management online january 2010 © cybertrek 2010
healthclubmanagement.co.uk/digital
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