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Public health is achieving high levels of support from politicians and industry; Kellogg’s is funding a free swimming initiative
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How can we convince the public activity is core business of the NHS”. delivering real behaviour change.
that steroid-munching members and This – backed up by the long-term However, unless we have our own
contract-wielding managers do not form trends of an ageing, fattening, sickening house in order, with a clear strategy
the basis of our industry? society, as stated by government reports for what we want to achieve and a
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How can we convince the rest of the – mean that whichever party forms the groundswell of support from the
population that fi tness is for all? next government will have to continue grassroots up, the FIA runs the risk of
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How can we ensure that we’re able in the knowledge that prevention is being marooned by its own ambitions,
to create a healthier nation – which, in essential, not a luxury. detached from the reality of what the
turn, saves the country money through As well as the politicians, we have industry truly wants and needs.
reduced healthcare costs and drives the largest corporations in the world That’s why we’re taking a year for the
footfall to the sector through increased joining our cause: Pepsico is setting TwentyTen Commission to deliberate,
participation in physical activity? out long-term corporate visions of a debate and discuss the way forward.
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How can industry leaders come product portfolio that’s low in sugar, Throughout the course of the year, FIA
together in pursuit of shared objectives salt and saturated fats; Adidas is setting members and key stakeholders will be
and the good of the industry? up AdiZones across the country for invited to comment on draft strategies
Regarding these questions, and any people to get active as part of the and feed into the process. We will
more you may have, I can assure the 2012 Legacy; Nestle is setting up a vast publish White Papers for consultation,
industry that the TwentyTen Commission corporate wellness programme for its circulate a draft policy manifesto for
will enable us to proceed with no taboos staff; Asda is appointing a local events the future, and establish a governance
and with no stone left unturned. and community manager in every store framework that ensures that the whole
to support local partnership working; industry, and all its partners, can see that
a unique moment in time and Kellogg’s is funding a free swimming the FIA has a healthy, beating heart that
We’re faced with a unique moment in initiative for 900,000 people. This trend bares the inscription and interests of all
the development of our sector, where is likely to intensify as corporate leaders segments of the industry at its core.
support is at its highest: we have a increasingly display a desire to take This is my job at the FIA and why I
Secretary of State at the Department leadership in the public health debate. am so passionate about making it work
of Health who has stated that “physical As an industry, we’re essential in for all our members.
leisureopportunities
is the offi cial recruitment magazine of the fi a
january 2010 © cybertrek 2010 Read Health Club Management online 23
healthclubmanagement.co.uk/digital
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