q&a
OPLIS.COM
.CLAIRET
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james caan
ben silcox
Launched by former LA Fitness sales ma
&
nager Ben Silcox
and Dragons’ Den’s James Caan, nuyuu fitness is the latest
low-cost gym chain to hit the UK. Caan and Silcox talk to
Magali Robathan about what sets their clubs apart
Q
how was the idea for but with the least amount of capital and
nuyuu fi tness born? expenditure. The easiest way to do that
Silcox: We wanted to find a health club was to pick up existing health clubs from
model that would work in the UK, but other operators.
that was a bit different – the industry Those two ideas work well together – if
hasn’t changed a huge amount over the an existing site hasn’t worked for one of
last 15 years in terms of what goes into a the mid-market operators, the budget
club and how it’s paid for – and that club model can often succeed in that same
could start to segment the market more. location – and it was by marrying the two
When we were researching our idea, that we came up with the nuyuu model.
the ‘pay as you go’ budget health club
model was emerging in the US and
nuyuu fitness has been set up Europe, which was very topical.
Q
james caan, how did you get
involved with nuyuu fi tness?
by Ben Silcox (seated) and We also wanted to explore how we Caan: I was approached by Ben, who
James Caan of Dragons’ Den could grow a business relatively quickly was working for LA Fitness at the time.
44 Read Health Club Management online january 2010 © cybertrek 2010
healthclubmanagement.co.uk/digital
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