fi a update news
David Stalker, FIA
executive director,
coming
sets out his agenda
for the coming
year through
the TwentyTen
Commission
of age
A
s often happens at the FIA, I It just so happens that, as I was including REPS and sporta – to debate
recently had a week that gave starting out as a fi tness instructor, a the current landscape that’s facing the
me real cause for thought and stirring of the sand was happening in fi tness sector.
reflection. Twenty years ago, when I other parts of the industry. They have set the parameters that
entered the fi tness industry as a gym need further exploration: What should
instructor, I never would have dreamed questions for the future the industry’s strategy be in terms of
that I would be representing a multi-billion 2010 marks the FIA’s 20th anniversary. data collection and research? How are
pound industry that is so in demand and For me, it’s a personal milestone and an we truly to bridge the gap with the
that has the power to achieve such great opportunity for the industry to reflect on healthcare sector? What needs to be
things at a societal level, with a deep social where it has come from, the challenges it done to ensure club managers are as
agenda rooted in the public sector but faces moving forward, and the strategies comfortable dealing with a director of
seeping into the private. that need to be put in place to ensure commissioning at a Primary Care Trust
In the week in question, I met with one that opportunity turns into tangible as they are with a profi t and loss sheet
of the oldest and most respected food progress for the whole industry. linked to sales and attrition numbers?
brands in the world. This was followed by That’s why the FIA board has called What’s the difference between the
a meeting with one of the world’s leading a commission of industry leaders to role of the public and private sectors in
sports brands. The next day I met with a work together over a year-long period engaging the community? Do we have
multi-million pound conglomerate which to create a strategy that’s made by the the right strategy for delivering the skills
works with the government in a number sector for the sector and delivered by that our workforce needs, not just for
of different sectors, from health and the FIA over the next fi ve years. today but for years to come?
education to prisons. Finally, I met with The TwentyTen Commission met for These issues have now been delegated
a celebrity draped in gold from previous the fi rst time in autumn 2009. Forty- to a series of focus groups, who are
Olympic Games success. What all these fi ve industry professionals from private, examining them in greater detail and
meetings have in common is the fact public and third sector operators joined determining the actions the FIA needs to
that every single one of them wants to leading equipment suppliers, training take to serve the industry appropriately.
partner with our industry. providers and key FIA stakeholders – FIA board directors and Vanguard
members are chairing these groups and
the FIA team is serving as secretariat,
©
WWW
collating the views of participants and
synthesising the key themes.
.IST
OCK.COM/P
the questions to ask
There are many questions we, as an
industry, must ask ourselves:
ALI RA
•
How do we put to bed the myth that
O
the FIA caters only for the private sector?
•
How do we show that the FIA has the
interests of the whole sector at its core
and that it’s transparent in all its dealings?
•
How do we ensure that, when tasked
with the job of delivering on the public
health agenda, we have the necessary
standards and quality of delivery?
•
How do we generate the trust and
belief that the health and fi tness sector is
a partner to be counted on for results and
The FIA wants to show that it’s linked intrinsically with the public health sector the production of measurable outcomes?
22 Read Health Club Management online january 2010 © cybertrek 2010
healthclubmanagement.co.uk/digital
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