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How are
you going
to keep up
with your
competitors
in 2010?
Fitness facilities at Gold & Blue are laid out using the Life Fitness Journey
gold & blue opens in genoa
Gold & Blue, an independent club named also introduced martial arts courses
after the sand and sea of Genoa, Italy – for children and activities to attract
the town in which it is located – opened older people living in the area.
at the end of September. The fi tness offering is complemented
Owned by Roberto Semino, the by wellness facilities – sauna and
500sq m, Life Fitness-equipped club is rehabilitation/massage area, staffed by
laid out around the concept of the Life on-site sports massage and occupational
Fitness Journey. The fi ve different zones therapists – that are open to both
on the gym fl oor – Cardio Training members and non-members.
TO APPLY FOR YOUR
Space, Ready Space, Tone Space, “The Life Fitness Journey is a concept
FREE COPY OF THE
Hammer Space and Bench Space – are based on variety, motivation and
designed to be accessible to all levels progression, and as such it resonates
2010 FITNESS
of fi tness, suitable for beginners but closely with our values. Our Journey
JOURNAL
encouraging progression. layout allows for interaction between
REAL LIFE CASE STUDIES
Although the club’s central location in members, as well as members of staff,
EXCLUSIVE INTERVIEWS
the commercial district of Genoa means which will be the key to the success of
WITH INDUSTRY LEADERS &
it appeals mainly to offi ce workers, it has Gold & Blue,” says Semino. 211 PAGES OF AFFORDABLE
IDEAS TO SUIT ANY BUDGET
miami fl agship for exhale
Exhale, the mind-body spa operator, will Spa facilities include 14 therapy rooms
CALL NOW
launch its fi rst Miami fl agship location and a Wellbar for express treatments
0800 458 5558
at the new EPIC Hotel & Residences in such as nails and waxing. There is also
Downtown Miami in February 2010 – a quiet lounge with hammam detox
the second exhale site in Florida. chamber, and changing rooms with or visit
The 1,115sq m spa and fi tness centre deluxe showers and an infra-red sauna. www.escapefitness.
is split over two levels. Fitness facilities The opening will coincide with the com/journal
include a mind-body gym equipped launch of exhale’s new Core Personal
with traditional cardio and resistance Training programme, incorporating Core
machines; a yoga studio overlooking the Fusion and other mind-body modalities
pool deck; and a Core Fusion studio into a programme designed around
– one of exhale’s proprietary classes – traditional CV and resistance kit.
with fl oor to ceiling glass walls on two Residents, hotel guests and members of
sides featuring a ‘fl oating’ ballet-barre. the public will be able to use the facilities.
january 2010 © cybertrek 2010 19
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