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OPLIS.COM
fi g 2 how are you most likely to get more active?
Playing sport on a regular basis 26%
Using home videos/equipment
28%
Joining a leisure centre/health club to use
classes/group exercise
34%
More people are doing
Joining a leisure centre/health club to swim 46%
three or more sessions a
Joining a leisure centre/health club to use
48%
week, but awareness of
exercise equipment
guidelines remains low
Walking or cycling purely for health/fi tness
67%
Walking or cycling as part of everyday life 75%
0% 10% 20% 30% 40% 50% 60% 70% 80%
‘Five a Day’, but perhaps initiatives such as Change4Life
will start to impact on this. However, for now, many fi g 3 activities very likely to undertake (by age)
people remain uncertain of what physical activity they
30%
need to do – still only 18 per cent of respondents
understand that fi ve 30-minute sessions a week is the
25%
recommended level, with 39 per cent thinking they only
20%
need to do three sessions a week or fewer and 21 per
cent believing more than fi ve sessions are required.
15%
10%
GREY RESISTANCE
Overall, 59 per cent of the population say they would
5%
like to do more activity/exercise than they currently
0%
manage, with women (62 per cent) more likely than 16-24 25-34 35-44 45-54 55-64 65-74
men (54 per cent) to want to do more activity – see By joining a leisure centre or health By joining/using a leisure centre
figure 1. When asked how they would be most likely to
club to use exercise equipment or health club to swim
get more active, respondents’ preferred options were By joining/using a leisure centre By starting to play sport on a
activities such as walking and cycling, followed by leisure
or health club to attend workout/ regular basis (such as football,
aerobic classes netball, badminton)
centre/health club options, and finally working out at
home and playing traditional sport – see figure 2.
However, the proportion of people wanting to fi g 4 reasons for wanting to be more active
exercise more drops signifi cantly among the older age
90%
groups, falling to just 30 per cent of over-75s. Similarly,
the percentage of respondents saying they are ‘very
80%
likely’ to use leisure centres or health clubs declines 70%
signifi cantly with age, while sport goes down to below
60%
3 per cent for those aged 55 and over – see fi gure 3.
This presents a challenge for leisure centres and
50%
sports clubs. Sport continues to be the least favourite 40%
option for people wanting to be more active, especially
30%
the grey market. Leisure centres and health clubs may
be reasonably attractive to younger age groups, but
20%
we need to recognise that the easy route to activity 10%
for most people – and especially older age groups – is
0%
building exercise like walking and cycling into everyday 16-24 25-34 35-44 45-54 55-64 65-74 75+
routines. Health clubs and leisure centres need to look To improve my To improve my body shape
at how they can ‘own’ this sort of activity to extend
general health
To get fi tter aerobically
their reach to new markets. To lose/maintain my weight For specifi c health issues
january 2010 © cybertrek 2010 Read Health Club Management online 53
healthclubmanagement.co.uk/digital
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