marketingtimes
chairman’sreport
Official magazine of
JEffErY JackSOn
Sales & Marketing Executives
International, Inc. jeffery.jackson@smei.org
As I write these words, signs are building that the economy is emerging from the
worst conditions seen since the last Great Depression. Free enterprise, although
battered, is apparently still alive. The transition into the next cycle is gathering
momentum.
®
With this backdrop Sales and Marketing Executives International (SMEI) is entering
its’ 74th year of existence. We know a thing or two about economic depression,
SMEi OfficErS and dirEcTOrS 2009 - 2010
since the association was founded during the time of the last great one. Our
OfficErS
written history reminds us, “it was during this 1930’s period that it became very
Jeffery Jackson, CSE, Chairman clear that salesmen created jobs. It was also during this period that selling began
Nathalie Roemer, CME – Secretary Treasurer
to be recognized as a worthwhile profession”. Historically, SMEI has a rich legacy,
Gregg Frederick, CSE - Chairman Elect
built on the shoulders of sales and marketing managers like you, both in and out
Debra Lindsey-Wayt, CME – Immediate Past Chairman
Willis Turner CAE, CSE – President & CEO
of tough times.
Like many of your enterprises, SMEI was battered by this recent and steep
SEniOr vicE cHair economic downturn. As unemployment grew to over 9%, we lost members of our
Mary Tricaso, CSE
organization, and experienced a volunteer talent drain. Our revenues declined
by 30% year-on-year. Like your enterprises, we failed to realize hundreds of
dirEcTOrS
thousands of dollars against our budget. Also, despite smart work and significant
Kim Ferguson
Colleen Francis
expense cuts, we lost tens of thousands at the bottom line.
Rick McLaughlin, CME, CSE
The SMEI Board of Directors projects that as our future association historians write
Antonio Rios-Ramirez, Ph.D. about this current period, they will see the start of a New Legacy. They will recount
Wayne Richie
stories of SMEI raising the bar and setting the sales and marketing professional
Kelly Roberts
agenda worldwide. Rather than something outdated or discontinued, they will see
Janet Scheffer
Randy Smith
something of real value remains from a previous generation…this one. Of course,
we’ll have to work smarter, be more self reliant, and extend our reach further to
Jack Criswell, CSE – Chairman Emeritus create this new legacy. We will carry the Five Founding Principles forward. PLUS,
Don Covington, Jr., CSE – Director Emeritus
we will be more innovative, use speed to our advantage, while keeping an eye
on simplicity. We must meet membership needs, systematically, and within our
Marketing Times is published quarterly by Sales & Marketing
Executives International, Inc. (SMEI).
financial resources.
Momentum, together we’ve got it! As I have visited several of the SMEI affiliates
cErTifiEd MarkETing & SalES prOfESSiOnalS aSSOciaTiOn and chapters, during the last year, I’ve come to better understand the capacity
Nathalie Roemer, CME – Chairman
for progressive development of our association. We have the power and talent
Melissa Medley, CME - Immediate Past Chairman
to develop at an ever growing pace and move forward with our agenda. At the
SMEi acadEMY Of acHiEvEMEnT
personal level, I witnessed the passion for the profession that many of us share.
nomination chairman
Initially, we must focus our power, talent and passion on priority #1, which is
Jeffrey Hayzlett, CME, CSE membership. The sub-list includes recruiting, retention, reactivation and revenues.
The board is organizing and resourcing around this list. We could use your help
SMEi
and support in this transition period and beyond. Remember that as we call and
PO Box 1390
communicate with you, if you’d give us just a little of your time and resources, our
Sumas, WA 98295-1390 USA
T 312-893-0751
association will surely grow and deliver the value you expect.
F 604-855-0165
admin@smei.org www.smei.org Jeffery Jackson
Chairman, SMEI Board of Directors
Willis Turner CAE, CSE – Executive Editor
P.S.
Tiffany Turner – Design & Layout
If you haven’t registered for our September 25 and 26 meeting in Baltimore, take
Copyright Sales & Marketing Executives International, Inc.
the time today. The Social Media focus of the meeting, matches well with our
Subscription Rates: 4 issues/year themes of establishing a new legacy and this area certainly has momentum. I’ll
USA: $35.00
see you there!
Canada: $45.00
JJ
All other countries/territories: $95.00
The statements and opinions expressed in this magazine are not
necessarily those of SMEI.
4
marketingtimes
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33