Preparing Your organization now For
The recovery: How to Tap into Your
Best resource and Thrive!
Excerpt from Cracking the Personality Code
dana & Ellen Borowka, authors of cracking the personality code
“The glory of great men should always be measured by
the means they have used to acquire it.”
La Rochefoucauld
Communication has come so far over the years. In less than a split second, we can send emails to thirty different people
around the world and everyone will receive the same data. Yet the most difficult challenge that can cost organizations
thousands if not millions of dollars is still miscommunication in interpersonal exchanges. It’s amazing that this one area
has not changed in thousands of years. One could say to a group, “Think of a whale.” Everyone in the room will have
a different vision of a whale in their mind’s eye. Similarly, the occasion for a misunderstanding can occur easily when
someone is sharing an idea or giving an assignment.
A lack of loyalty and connection to an organization can develop if people feel misunderstood or not valued. This can
result in turnover and the loss of top talent. We are often contacted by individuals who have graduated from top schools,
have a good job history, and are looking for career guidance. When they are asked why they are looking to leave their
current position, we usually hear that they do not feel valued, engaged, or appreciated. They are typically high-level
performers, and the loss to their employers is costly. If organizations take time to simply manage individuals according to
their needs rather than just treating them like a mechanical part, then these star performers probably would not have the
need to look for other opportunities.
Each of us is a valuable part of the whole, and we need to develop an empathic company culture in order to open
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