emotionally slow down to seek a resolution. Again, trust is doing, business goes down. The spirit of the people must
called into question. be about being part of a family that may disagree, but is
still there for each other.
The breaking of trust results in people not wanting to
listen; they don’t want to be lied to again. This feeds the When people know they matter they will fight for, not fight
anger, the resentment, the mistrust where people won’t against, the organization. It all has to start here. When
slow down. morale is strong, so is the company.
Conversations refuel their mistrust and their behavior can
become very destructive.
What must be done to Rebuild Morale?
At this point there is nothing positive to build on. No one
There must be an openness to address any issue
respects the other. The internal customer doesn’t believe
that can affect morale. This has to be the next step.
management; management doesn’t want to listen to their
When communication stops, conflict occurs. Anything can
internal customer; no one is listening and that means
be resolved when there is open communication. The secrets
emotions are gathering speed, which will fuel the next level
within the walls of organizations must stop!
of emotional reactions – the declaration of war. With this
lack of pace comes the loss of morale!
So many times I’ve heard, “Why didn’t they talk to us about
all of this? I would have been willing to work with them to
I’ll say it to you again; the loss of morale is one
find a solution, rather than them just making their decision
of the most dangerous things happening to
and dumping it on us. Don’t they respect us enough to talk
organizations today.
to us?”
The inner spirit of any organization is its strength. When the
“Don’t they respect us enough to talk to us?” The behavior
inner spirit is strong and morale is high, any organization
demonstrated says, “NO!” Too many of the decisions were
will be strong, productive and people will be committed
guided by fear, not respect. There have been too many
to delivering quality. BUT let the morale diminish and the
“what if” games played.
internal war will steal the positive presence the company
has had.
When those at the top are more fearful of the shareholders
than they are respectful of their greatest value – human
The need is to get back to building morale, not destroying
capital – they are not leaders; they are fearful participates
it! It is not as simple as writing the fact, but it can be done.
in the internal destruction of the organization.
The reward to strengthening morale will be an internal
calmness that focuses people on their job, not on what is
being done to them.
When Wall Street, Boards of Directors, Shareholders and
stock value are the main focus for what leadership makes,
it is challenging for many to look past the bottom line to see
So the question is, What must be done to Rebuild
their people. Not many CEOs are going to jeopardize their
Morale? Six steps: six steps to recapturing the inner spirit
salaries to rescue their people. Can morale really improve,
that all organizations need to have a positive presence
without leadership being willing to make changes?
from the inside out.
Real leaders fight for their people! They don’t sacrifice them
Making human capital an asset, rather than a
out of the fear of what others might think or do! When
liability has to be the starting point. This has to be
morale is strong, so is the company.
the first step. The #1 thing a human wants to know is they
matter! This can’t be done with words. This has to become
the prevailing behavior.
What must be done to Rebuild Morale?
Organizations must understand that their products get
One must revisit the purpose of being in business.
them noticed, their people make getting noticed possible.
Is the purpose of being in business to simply make a profit,
People create the product that keeps companies in
OR is it to build a business through the efforts of committed
business. Without people caring, the quality diminishes;
people where profit is the result? Too many companies
without people being passionate about what they are
lost sight of why they are in business. Profit is a result! It
27 marketingtimes
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