People feel they are operating in the dark. In
our world of heightened communication technology most
feel they have no clue what is happening within their own
company. They get up, go to work and aren’t sure whether
they will have a job. This has created a heightened “Fear
of the Unknown.” After all, resilience of the inner spirit
needs information to remain strong.
This “Fear of the Unknown” is not limited to the workforce.
Many of today’s company leaders are challenged by the
same fear. The business plan they have been operating
with has come unraveled with the changes in the economy.
Many are scrambling just to keep their companies afloat.
Resilience takes clear information to remain strong.
In a recent conversation, one of my private coaching
clients, Susan, put it this way, “My manager guaranteed
me my job was safe. The company was going through
cutbacks, but I didn’t have to worry. Two weeks later, I was
handed a pink slip. I confronted him and he just said it
had to be done. Who do you believe? None of this makes
sense!”
Her words were correct. None of this makes sense! How
can a company expect their human capital to come to
work with the spirit of “Yes We Can, We Can Do It!” when
they don’t know who or what to believe? This lack of
clear communication creates a slow leak in the human
spirit. With this lack of communication comes the loss of
morale!
What is affecting morale today?
Respect for human capital is gone. Time and time
again, I have heard from my neighbor Andrew, a tale
of love - love between a devoted employee and the job
he adores. And now, the latest chapter that he shared
with me over coffee last week was one of heartbreak and
woe.
Andrew told me, “My manager selected me to be
terminated because of my cost to the company. He was
under a mandate to cut so much from the bottom line; and
if he let me go, he could keep two others. He said it wasn’t
personal; it was just a business decision. But Richard,
it was personal to me. I did my work with passion and
commitment. I worked extra hours and never complained
because I loved what I did. The two he decided to keep
didn’t care about their job or their performance; they
didn’t have any commitment to the company. Doesn’t
25 marketingtimes
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