president’smessage
williS TurnEr, caE, cSE
willis.turner@smei.org
With this issue we launch into a new fiscal year for SMEI
and we start the countdown to SMEI’s 75th Anniversary. It
is exciting to see the activity already starting for a great
celebration with the announcement of Gregg Frederick, CSE
as the anniversary committee chairman and Tanis Cornell,
environmentally conscious certification applicants with the
CSE helping with the SMEI Academy of Achievement 20th
option to receive their textbook in an online format.
Anniversary program which will coincide.
To celebrate the launch of the new e-book, SMEI will
conduct a special certification campaign from September
This will also be a momentous year for SMEI with Jeffery
15 – 31. Applicants who apply during the campaign will
Jackson’s goal of adding 500 new members. Achievable?
save $111 off the certification application and testing fee.
Yes! Daunting? Yes. But with each member chipping in,
The campaign will feature the SMEI 11 reasons to get
it won’t take too long to make that happen. Mary Tricaso,
certified. If you have been considering getting certified, this
CSE has put together a great membership committee and
would be the best time to do it and I could think of 111
an awesome membership campaign is planned for October
reasons!
2009 and May 2010. You’ll have an opportunity to show
your passion for the profession by sponsoring a few new
SMEI’s global presence continues to grow. We’re excited
members during the “By Invitation Only” themed campaign.
about our first major certification exam scheduled for
October 2009 in China. 150 applicants will sit for the
Another milestone to celebrate is the first ever launch of the
SCPS™ exam.
certification program e-books. Marking the publication of
the 3rd edition of the examination preparatory textbooks,
Never has there been a better time to celebrate your
published for SMEI by McGraw Hill, the e-books will
membership and show your passion for the profession!
be a carbon neutral addition to the family and provide
Social Media Road Show 2009: Risks & Rewards for Marketers
San Francisco
Vancouver
Minneapolis
Atlanta
Boston
Baltimore
More information at
www.smei.org
15 marketingtimes
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