The nature of your business will drive and designate your Subscribe to an auto-responder program, to make
website by topic — e.g., content, features, directions, it easy to follow up with prospects and send out
contact info, blogs, links, biography, photos, itineraries. broadcasts to your clients. Then go live and do a final
Then start writing your copy, making sure its tone fits the testing to ensure accuracy on all platforms.
website design. State the key benefits clients will receive,

the key values you deliver, the key concerns you share.
Step 7: Optimize, Market, and Network
What topics does your website need to cover? — use that
list to create your website pages. For example, a lecturer
First, identify your search engine optimization
or public speaker may need a:
(SEO) goals and your return on investment targets.
Hire a specialist to do foundational search engine
optimization with meta-tags and images. With your
• Home page specialist, set up monthly, robust search engine
• About page
optimization strategies, driven by your specific goals.
• Who We Serve page
Next, establish search engine marketing
(SEM). Set up pages on and participate in social
• Presentations/Keynotes page
networking sites. Post comments on blogs that relate
• Workshops, Classes, and/or Retreats page
to your business, customer base, and overall market.
• Products (books, CDs, DVDs) page; Shopping
Write and publish articles offline and online for
Cart
inbound links.
• Meeting Planners page; Contact page
These seven steps aren’t simple, and they take
work, but they generate results and this year you just
• Blog page; Resources page; E-zine; Special
might watch your business take off. With a powerful
Reports
brand, backed up by a website that delivers.
• Media page/Press room
Are YOU ready to create a powerful brand and produce a
website that delivers? Karen Saunders, owner of MacGraphics
Design and develop your site using your visual brand
Services, (toll-free 888-796-7300), leads an outstanding team
of professionals who can lead you through her integrated 7-step
elements (logo, color). Review and test it before going
branding and website launch system. Visit her website to receive a
live, to make sure everything works, error-free. Offer a
FREE 60-minute audio “Put the Bling Into Your Brand” and to learn
free report or e-zine that provides value to website visitors,
more about her extraordinary branding, graphics, and website
design services: www.BrandingAndWebsiteDesign.com
while building your list at the same time.
11 marketingtimes
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