knowledge
Mystery Shopper from Taunton, Somerset
The mystery shopper visited two agencies in Taunton on a Tuesday afternoon. They then selected a website and a sponsored link from the results of an internet search for “holidays for two in New Zealand”
This week’s challenge: The mystery shopper asked for a two-week escorted tour of New Zealand’s North and South Islands with a focus on wildlife for a couple travelling in February 2011. Flights to be included.
CHALLENGE AT A GLANCE. Who:
Seal the deal By Sam Mickell at Tourism New Zealand
Somewhere secret: Stewart Island is one of New Zealand’s best-kept secrets among wildlife lovers. Recommend clients take the rare chance to see kiwis feeding on the beach at night.
Budget: £10,000 Where: New Zealand
Avoid the crowds: Holiday where the locals go – the golden sands and green seas of North Island's Coromandel Peninsula. Go in March and April for summer without the crowds.
Urban animals: Zealandia, the world’s first fully fenced urban wildlife sanctuary, is an attrac- tion for the whole family. Ten minutes from Wellington, see wildlife without leaving the city.
Cheap internal flights: For clients who want flexibility and don’t want to book internal flights in advance, suggest
Grabaseat.co.nz which New Zealanders use for cheap flights.
TTGhas teamed up with React Surveys to simulate a realistic booking process each week – that means a mystery shopper looking for the best deal from agents and operators on the high street, online, on TV or in newspapers. The Mystery Shopper research is carried out on behalf of TTGby React Surveys, and no further details or information can be disclosed. Researchers take into consideration first impression, sales process, product and budget match and extras offered before giving an unbiased opinion of which channel/company they would have booked with on that occasion. We do not claim that the winner is the best in an area or specialist sector, as we may report on competing travel firms in the future. Please note that the aim of Mystery Shopper is not to criticise individual agents or companies, but to promote good sales technique for the benefit of all in the travel trade.
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