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WTM launches Sports Pavilion
WORLD TRAVEL MARKET, the premier global event for the travel industry, is unveiling a new Sports Pavilion atWTM 2010, with some of the most iconic venues in the world exhibiting. The UK’s sporting heritage has a worldwide appeal, with VisitBritain recently revealing that foreign visitors spent around £2.3bn on sports-related activities during 2008. Domestic operators and visitors
are set to benefit, as well as venues continue to invest in and improve on their offer for all visitors. Sports tourism is worth an
estimated $51bn globally and covers a range of sub-sectors including watching events, participating or learning about history and heritage.
The spiritual home of four of the world’s major sports - Lords (cricket), Wimbledon (tennis), Twickenham (rugby) and Wembley (football) - are all exhibiting in the new Sports Pavilion, which is situated in the UK and Ireland region of WTM 2010. Wimbledon’s Lawn
Tennis
Museum & Tour Commercial Manager Ashley Jones said: “Sports tourism is growing at a phenomenal rate with holidaymakers not only attending major sporting events but choosing their destination so they visit a famous sporting stadium and learn more about the heritage of their favourite sport." An array of top Premiership
football grounds are also exhibiting including Stamford
WTM Sales Executive Christian Vicente, far right, pictured with some of the Sports Pavilion exhibitors
Bridge (Chelsea) and Emirates Stadium (Arsenal).
The launch of the Sports
Pavilion follows hot on the heels of the first Sports
Tourism
conference programme at World Travel Market last year, which included an array of high profile speakers from the 2010 football World Cup, London 2012 Olympic Committee and the Canadian
2010 Winter Olympics. World
Travel Market Sales
Executive Christian Vicente said: “The Sports Pavilion is an exciting initiative which allows some of the world’s leading sports stadiums to promote their historic and prestigious venues, stadium tours and museums to the trade.”
New State-of-the-Art entrance for WTM 2010
THIS YEAR’S WORLD TRAVEL MARKET, the premier global event for the travel industry, will be the largest ever following completion of a £165m expansion of the venue ExCeL, London.
One of the most visible
improvements to the overall experience for visitors and exhibitors is the re-opening of Prince Regent Dockland’s Light Railway station and the new state-of-the-art East Entrance
which it will serve. The familiar Custom House/ West
Entrance will operate as usual. The new state-of-the-art East
Entrance gives exhibitors and visitors a choice of entrances and exits to use. The new East Entrance will particularly benefit exhibitors and visitors doing business in the Africa, Technology and Online Travel and the Global Village regions.
For full details on the WTM event programme please visit
www.wtmlondon.com/eventprogramme
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