AFRICA 2-4 8/9/09 15:04 Page 44
knowledge africa
ttglive.com
place until December. Atkin advises agents Sample packages Thomas Cook Sport is selling flight-only from
to establish whether the client wishes to BAC Sport is selling packages for the final £676. Full packages including flights, accommo-
follow a particular team or is looking (July 8-13) at £9,750, including four nights’ dation, transfers and official match tickets go
for more of a general experience of the five-star accommodation, return flights to on sale in the next few weeks.
tournament and South Africa. Johannesburg, airport and stadium transfers, ■
thomascooksport.com
“Until the draw is made, it won’t be and an official category 1 match ticket. It also
possible to guarantee seeing a specific team, has 11-night packages for 1st and 2nd group ITC Sports can arrange match tickets and
but if you base clients in Cape Town, for ex- fixtures (June 10-22) at £4,395, with official hospitality for: three group series matches; one
ample, there is a reasonable chance England category 3 match tickets for England fixtures. last 16, one QF, one SF and the final; or one SF
will play at least one game there,” he says. ■
bacsport.co.uk and the final. It can tailor-make itineraries
Pearson explains that BAC Sports is including flights, accommodation and add-ons.
promoting the “Base Camp” idea for those Thomson Sport has packages for group stage ■
itcsports.co.uk
who book early. This means clients stay in matches ranging from £3,999-£4,999. They
the Johannesburg or Cape Town areas and include scheduled flights, match tickets, 16 Keith Prowse will have packages for sale after
commute to matches. nights’ accommodation, ground transfers and the draw for groups in the World Cup is made.
Only Fifa-accredited tour operators may a safari experience. To register your interest in advance, email:
sell packages that include match tickets, but ■
thomsonsport.com ■
sa2010@keithprowse.co.uk
non-accredited operators such as ITC Sports
will buy tickets, hospitality and accommoda-
tion through officially licensed operators
WORLD CUP CASE STUDY: GRAEME WATSON TRAVEL
and package these.
Graeme Watson has set up a dedicated website to Africans to help me to market it – I’m giving them a cash incentive
Mokhesi says SAT is producing an agents’ sell World Cup packages. Here he explains how: for generating a booking for me.
guide to 2010 to be distributed at WTM, with
“I’ve set up
Worldcupticketssouthafrica.co.uk “Some match tickets were allocated in a ballot in February, so
details about the host cities, stadiums and
using a Wordpress blog, and I’ve got news feeds there are people in the UK who have only tickets.
about the cup on it so the content is always “The packages from Thomas Cook Sport and Thomson Sport
itineraries. “There are plenty of opportuni-
changing. My existing website,
gmwtravel.co.uk, now reverts to my can work out pretty expensive – you’re looking at £4,000 for a
ties for UK travel agents to benefit from the
World Cup site too. I’m still selling other holidays but am going to week with match tickets. I think some people will chance their luck
inevitable demand that will occur for South try to focus a lot on the World Cup. I’m also getting fellow South – get flights and hotels and try to get match tickets out there.”
Africa once England qualifies,” she says.
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