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news conference preview
ttglive.com
The Travel Convention 2009
Trade Media Partner
October 6-8 ■ Barcelona
A range of seminars and workshops will focus on
SURVIVAL SEMINAR.
how to emerge successfully from the downturn
How to turn your
Managing motivation
business around
MANAGEMENT expert Colin
Whipp will give advice about
Rob Gill.
will need different kinds of how to turn struggling busi-
BUSINESSES should scrap motivation.” nesses around during the
a “sheep dip” approach to Lacey, who runs Hoda Lacey recession, in a masterclass at
motivating staff and instead Consulting and sits on the the Travel Convention.
tailor techniques to individual council of the Chartered Whipp, who is a member
employees to take advantage Institute of Marketing Travel of the turnaround panel of
of economic recovery, accord- Industry Group, added: “When PricewaterhouseCoopers and several UK banks,
ing to training consultant Hoda we come out of recession it will be sharing his experiences of working across
Lacey (pictured). will be a whole new world and a variety of business sectors, including travel.
This will be one of the key it seems we will not be going He will talk about how travel can learn from
messages in the Developing back to what was there before. the economic challenges of the past 18 months,
and Motivating People in Adversity masterclass, “I will be talking about how to prepare for this as well as looking at potential opportunities to
which will be run by Lacey at the Travel new playing field. grow business and expand market share over the
Convention in Barcelona. “Managers and leaders have huge responsibil- next few years – even though people may have
She said that in the changing economic ity to make sure their team is motivated, less money to spend on holidays.
landscape, travel firms had to find ways of by ensuring the organisation’s systems and “I will discuss common factors and challenges
encouraging staff individually. procedures are there to encourage people.” as well as how to recognise more objectively
“The recession is a wake-up call for busi- Lacey will also look at lesser-known facts where the industry is,” said Whipp.
nesses and an opportunity to look at what they about how to encourage and inspire staff, as well “We will look at some of the opportunities to
are doing, and to consider alternative methods as sharing top motivating factors from her work address current problems and ways of being
of motivation and retaining staff,” said Lacey, with travel firms. more successful in the future.”
who is a former TTG columnist. He added that businesses that met these
“Many people are working on old models of Thursday, October 8 management challenges could take advantage of
motivation but I believe businesses now have to Developing and Motivating People in the demise of weaker competitors.
take a psychological angle and look at how to Adversity, 10.30am-11.30am, room 2. The session Whipp will also outline how businesses
motivate people individually rather than the will be chaired by Joanne Roche from Training for can benefit from bringing in an independent
sheep-dip approach. Different members of staff Travel, which is sponsoring the session. management expert to help evaluate the
company’s problems and instigate change.
DRIVE YOUR BUSINESS.
recession in better shape. Thursday, October 8
Learn from 100 years
It will aim to stimulate The Business Turnaround – Survival and
new ideas and debate on Planning for Growth 12pm–1pm, room B.
of recession survival issues such as clearing The session will be moderated by Abta’s head of
away bad business, what financial services, Mike Monk.
AUTHORS of new book The Perfect Storm, market segments to
Bob Morrell and Jeremy Blake, will present a target and rooting out
masterclass based on their research of reces- inefficiency. It will also Find out more
sions from 1893 to 2009. look at sales management For all your Travel
The session will run twice to cater for demand. models for the next 10 years. Convention news, views,
It will focus on 10 of the most relevant and prac- activities and events, check
tical strategies from The Perfect Storm, which Thursday, October 8 out our dedicated microsite
are designed to help companies through difficult 10 Ways to Drive Your Business, 10.30am- at ttglive.com/abta
trading conditions and emerge from the current 11.30am and 12pm-1pm, room C.
12 11.09.2009
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