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... WORLD TRAVEL MARKET SPECIAL EDITION ... ALL THE NEWS, VIE
WEATHER TH
Hold your head high J
A
fter the worst economic downturn in living memory, World Travel Market aims to give
the industry a helping hand to address the economic challenges of 2010. In a top-level
WTM Vision – The Global Economic Forum, chaired by former BBC fi nancial journalist
Peter Hobday, a panel of leading financial and business experts will offer delegates useful,
innovative thought processes that tap into the predicted growth potential for next year.
“As revealed in the WTM Vision conference, which took place in June in “While it may seem like a distant memory to us all,” he says,
EYES DOWN CLIMB UP
London, the latest forecast is that global travel and tourism will return to “Remember that between mid-2003 and early 2008, the world economy
growth”, says Craig Moyes, Exhibition Director of World Travel Market,“but enjoyed a boom that led to a strong travel and tourism business.
is the industry ready to grasp the opportunities the upsurge will inevitably “Experts agree that travel and tourism will be on the rise again
DON’T look down the barrel of despair B2C travel technology tools as well as present? next year, just as it has in previous eras. But no one is pretending
after a year that has brought so much ensuring you’re fully up-to-speed on how “It’s reasonable to expect that the recovery from the present recession it will be easy or straightforward.
change. Capitalise on the new economic to optimise your multi-channel strategy to will look broadly similar to V-shaped recoveries of the past. “Sadly some companies have not survived the downturn, but those
and technological reality to get ahead of maximise sales. “But the catastrophe that nearly befell the world and its banks is that have are more robust and flexible and should be in a good position to
the game. Don’t waste your time on dead-end something that no one has seen in living memory. This means that travel capitalise on a more promising future.” thi
The EyeforTravel@WTM Travel Tech- projects – your customers are scrutinising professionals require a very carefully thought out business strategy for The forum will also examine thinking that is ‘outside the box’, bringing Bu
nology and Marketing Summit brings your every move and failing to perform the next two to three years, fuelled by as much diverse and varied expert delegates a more original perspective on the problems of the past 18 months. Ex
together leading experts from top travel well is more than a missed opportunity, it advice, opinion and assistance as possible. We hope that WTM Vision – Well-being expert and psychotherapist Nic Marks, founder of well-being
brands such as KLM, TUI, Lufthansa, Hertz is commercial suicide. The Global Economic Forum will, in centre NEF (the new economics foundation) will offer an alternative view. res
and P&O Cruises to give you the latest This is a must-attend event for all some modest way, contribute “As the world faces the triple crunch of deep financial crisis, Ch
information on Web 3.0, open source travel technology, e-commerce and to this crucial undertaking. accelerating climate change and the looming peak in oil production we
technology, channel management, mobile, marketing professionals looking to stay “Travel companies desperately need a new compass to guide us”, he says. so
social media, search and much more. at the forefront of the industry. For more need fresh thinking and Marks is an expert in individual, social-economic and environmental ma
This eye-popping line-up will give information contact gina@eyefortravel.com innovative ideas. indicators of well-being and has previously applied his work in policy fields
the low-down on all the new B2B and on +44 (0)207 375 7197. “Marketing budgets as sustainable development, health and social care, education, culture m
SOUTH GALLERY ROOMS 25 & 26 10.30 – 17.00
may have been cut and the arts, and employment. He was an advisor to the UK Government to
during the dark days of Office for Science’s Foresight project on ‘mental capital and well-being’
late last year and early last year. im
RUN FOR COVER
2009, but perhaps it Other speakers include Peter Kerkar, Global CEO of Cox & Kings,Global CEO of Cox & Kings, an andd
is time to reconsider airline specialist John Strickland. wo
how you can promote Ce
Don’t send clients on trips worrying about fi nancial protection.
your brand in new ways,
REGISTRATION FEES
re-evaluating marketing
Registration fees, including VAT, are
REGISTER
de
THAT is the tough-talking target message to be delivered by Association of ATOL Companies (AAC) and communications and
TODAY
a s
Executives Alan Bowen and David Mortimer. considering the latest medium.”
£70 (before September 18)
Legal adviser Bowen and AAC Chairman Mortimer, know that the Department of Transport will Moyes adds that the picture £95 (before November 6)
www.wtmlondon.com/gef
ex
unleash major new proposals for changing Consumer Protection in October. The past 12 months is a little more upbeat than the one
£115 (on the door.)
and fast track
have seen many customers left in the cold when their travel agent failed and consumer confidencedence visitors and exhibitors encountered at last of
needs to be restored, especially in times of recession
Marks – happyMarMaaarrksks s –– h–h– happapappppy
visitors and exhibbitors encountered at last
your entry
yeayear’r’s Forum.
PLATINUM SUITE 4E 4 11.OO – 13.00
me
The AAC will highlight future challenges and obstacles to be faced by the industry, including theng the ad
weaknesses in the package holiday concept.Their guidance will come against a background of mythf myth
and confusion created this year over how, when and where travellers are covered in the wake ofake of co
firms’ collapses. This is a must-see presentation for your business survival in 2010.
NORTH GALLERY ROOMS 6 & 7 11:00 – 122::00
SEEING THE
WAY AHEAD
A 60’s HIT
JORDAN will say hello
to its Super Sixty.
EYESIGHT 20-20 is being replaced by That is the number of
Tourism Frontiers 3030. It’s a fascinating keenly-sought places
session to open your eyes, organised and available for the
sponsored by Bournemouth University’s Jordan Tourism Board
International Centre for Tourism and training session. It is designed to bringg
Hospitality Research. Lessons of the past you right up to date on everything that t
will be factored into projections to give a helps sell this exotic destination. Amongng
clear view for the next three decades. the competition prizes will be free
Professor Dimitrios Buhalis, director of fl ights to Jordan, high street shopping
Tourism Frontiers 3030 forum, says: “The vouchers and iPods. Lunch will also
market volatility globally demonstrates both be served.
Micaela Juarez (left), WTM Head of Marketing and Communications, with German National Tourist Board executives
key challenges and opportunities emerging To earn yourself a winning chance,,
Jeanette Schuchmann, Deputy Director, and Katrin Lukosch, Sales Manager
for tourism destinations and suppliers it is essential to reserve a place. Contactact
around the world. david.symes@brightergroup.com to book
“Everybody needs to learn from the yours.
history of the industry’s developments in
STAND ME3000 12.30 – 14.00
the past 30 years and adapt to the realities,
technologies and globalisation for the next
BE THE STRONG LINK
Leading academic and professional tourism
30 years.
experts on the panel, chaired by Dr Keith
KATRIN LUKOSCH is taking over the role of to have a short game round at our stand after Those not keen to step into the limelight can
“Clearly, understanding tourism Wilkes, Dean of the Services Management hard-edged Anne Robinson of The Weakest Link the seminar.” still show their expertise on Germany with loads
economics and ensuring the sustainability School, will include Professor John Fletcher, – but she will be a gentle and friendly version. The agent who proves the strongest link of brilliant prizes to be won as you learn about the
of resources within an extremely dynamic
Dr Jonathan Edwards, Chris Brown, Australia
It’s a quiz programme from the German National goes away with a fantastic trip to Germany. Your destination in a fun and interactive way.
environment is key to the future. The
Tourism and Transport Forum, Philippe Rossiter,
Tourist Board to go high on your priority list. performance will determine the value of the visit.
Tourism Futures Forum will examine major
Chief Executive Institute of Hospitality, Martin
Sales manager Katrin will be as soft as butter It’s in your hands.
trends in demand and supply and explore
Brackenbury, President of the International
Federation of Tour Operators, Kevin May, IT
as she tests your knowledge of Germany. So the rewards go to the brave prepared to
strategic changes that lead to international
specialist, Graham Cook, Vice President Expedia
“It should be a fun, quiz-like seminar where step on stage but nobody is going to be mauled
tourism restructuring.” and onholidaygroup’s Steve Endacott. you can win prizes,” says Katrin. “We also plan with a tongue lashing or withering gaze!
NORTH GALLERY ROOMS 6 & 7 14.00 – 15.30 NORTH GALLERY ROOM 8 12.30 – 13.30
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