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W S, VIEWS AND EXCITEMENT FOR ... THURSDAY 12TH NOVEMBER ...
THE STORM
h Join Charlie’s Darlings
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el
LEARNING WITH
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esponsible Tourism can help stop the world sliding into
catastrophic decline and an appalling lifestyle for its projected
nine billion population. HRH the Prince of Wales believes: “Just
ul, as our banking sector is struggling with its debts, Nature – the biggest
bank of all, could go bust.
THE TOP EXPERTS
ys, We certainly need to refine our Catherine Mack, national writer on responsible tourism, will talk about SALES and management professionals Bob adversely affect crucial customer relationships.
my ability to measure our impact so how a reputation for being sustainable adds value to your brand and Morrell and Jeremy Blake of Reality Training In this session, Morrell and Blake demonstrate
we become more aware of our attracts growing media interest. and experts from Training for Travel will bring how big rewards can result from small, radical
ain responsibility. The worst course Gregg Anderson, Tourism New Zealand’s Regional Manager for UK and top-class know-how during three specially and essential changes.
ng would be to continue with ‘business Europe, will outline how the role of sustainable tourism boosted the highly created sessions from the Institute of Travel
as usual’ as this will only compound respected and acclaimed ‘100% Pure New Zealand’ marketing strategy. & Tourism. These master-classes will be Selling During a Recession 14:00 – 15:00
se the problem.” Dr Xavier Font, director of studies at the International Centre for worth two ATP Points for Accredited Travel Refresh skills and learn practical solutions
to It ‘s a strong warning to take to Responsible Tourism, Leeds Metropolitan University UK, speaks about Professional scheme attendees. such as customer motivations and behaviours,
this year’s groundbreaking one-day World Travel Market conference ‘The web marketing. He is currently completing research for the International influencing and negotiating, up-selling and
ng Business Case for Responsible Tourism’ on Thursday 12 November at Finance Corporation on World Hotel Link, proactively seeking out, listing Maximising Earnings 11:00 – 12:00 cross-selling, follow ups and continuous
hs. ExCeL London. and promoting accommodation and other services which support Morrell and Blake specialise in helping to improvements.
ng It brings together some of the world’s most respected and experienced sustainable objectives. adapt styles and language to achieve higher Training for Travel will show how to take these
responsible tourism specialists – people who could rightly be called Emma Stratton, co-owner of Bedruthan Steps Hotel, Cornwall, which order values. This interactive session will assets into your business immediately and
is, Charlie’s Darlings. has built a formidable brand reputation on the strength of its commitment consider discount strategies, pricing principles, point out the opportunity for further learning
we He has been trying for 24 years to encourage the concept of corporate to sustainability. Among the hotel’s many awards are South West Tourism’s questioning techniques and new and exciting through national and industry recognised
social and environmental responsibility – now substantially integrated into Silver Sustainable Tourism 2008 and Cornwall Tourist Board’s Gold ways for travel agents to challenge customers. qualifi cations.
tal many economic sectors. Sustainable Hotel of the Year 2008. Places are limited and available on a first
ds “It also validates the need for ‘Accounting for Sustainability– a Fiona Jeffery, World Travel Market’s chairman and a pioneer of Dealing with Customers 12.30 – 13.30 come, first served basis. To register, visit
ure method by which businesses can take proper account of the cost responsible tourism over the past 16 years, said:” This conference’s remit Commercial pressures and workload can www.itt.co.uk
ent to the Earth of their products and services,” he says. is particularly relevant in these challenging economic times. There is no
ng’ World Travel Market has long been promoting responsible tourism as doubt that resdoubt that responsible tourism can transformponsible tourism can transform
NORTH GALLERY ROOM 13
imperative for the industry’s future. the the fortunes of a travel company and wefortunes of a travel company and we
nd d The conference will be chaired by Professor Harold Goodwin – the wilwill prove it at the conference.”l prove it at the conference.”
world’s only responsible tourism professor. He is director of the International ThThe conference follows econference follows WTMWTM
Centre for Responsible Tourism at UK’s Leeds Metropolitan University. Wororld Responsible ld Responsible Tooururism Dayism Day
FINAL SHOWDOWN
R
He says: “Many successful companies large and small are clearly aand is aimed at middle andndisaimed at middle and SEE nerve-jangling high drama unfold at The Get Funded Show@World Travel Market.
demonstrating that responsible tourism can be and is an important part of senior management from all the Travel innovators face showdown time as they look for a big boost to their start-up companies.
a successful sales and marketing strategy.” industry’s sectorss sectors.. They will be seeking the seal of approval to ideas they think can shape the future of travel. Four
m/gef
He will be joined by a panel of impressive speakers who can guide Register now at wwtmlondon.tmlondon. finalists go on Thursday under the probing searchlights of judges Roger Allard, All Leisure Group,
executives down a route to profits with ethics. cocom/businesscasem/businesscase and clic and clickk Dinesh Dhamija, founder of eBookers, Peter Waller, group mergers and acquisitions director Thomas
k Tim Williamson, customer director, TUI Travel UK Division and chairman oon conference.n conference. Cook, and Jason Katz, who has managed some of the most high-profile mergers in travel history.
of the Federation of Tour Operators Responsible Tourism Committee and a The ‘competitors’ will have battled through vetting and preliminaries from a field of 24
member of the ABTA board will demonstrate how TUI has secured market candidates. The mentoring, investment and networking opportunities at The Get Funded Show is
advantage from responsible tourism. almost unprecedented.
Justin Francis, managing director and co-founder of responsibletravel. The finalists will have been grilled by a string of entrepreneurs who have accumulated an estimated
com, will show how his radical approach has proved successful. £250m in personal wealth; investors from firms who manage £1bn plus in venture capital and senior
executives of travel companies selling more than £1bn a year.
REGISTER
TODAY
SOUTH GALLERY ROOMS 23 & 24 10.00 – 13.00
Font – research
www.wtmlondon.com/
businesscase
CONFERENCE FEES
and fast track
HELP AHOY!
Step It Out
Conference fees, including VAT are:re: your entry
CRUISE specialist Jane Archer, who writes for
the Daily Telegraph, and has her own highly EVERY move you make at World Travel
£195 (registration before 16 September)tember)
respected daily blog, is ready to help make Market can help save a child’s life.
£230 (registration before 6 Novembermber agents shipshape in the art of selling and Every step you take can be for the travel
£275 (registration after 6 November)
marketing this popular holiday choice. industry charity Just A Drop.
The importance of training, how agents can Buying a £10 pedometer and checking
NORTH GALLERY ROOMS 14 & 15 11.OO – 16.00
learn about cruising, new products coming on out the daily distance strolled around the
stream, booking systems and commission rates World is a fun way of giving. What a
will all be on the agenda. Speakers to include bonus walking-on-air feeling to know that
VICTORY
SEARCH PARTY
Michelle Russell, Royal Caribbean, and Bob you’re contributing to a well, sanitation or
Dixon, Complete Cruise Solution. health programme.
Your donation helps offset the terrible
VOYAGE
NORTH GALLERY ROOMS 6 & 7 12.30 – 13.30 statistic of one deprived child dying every
YOU CANNOT AFFORD to miss out on Ask the their fingertips. They are: 15 seconds because of dirty water.
Engines (12:30 – 13:30pm) a seminar run in Stephany van Willigenburg, industry
K
association with Genesys, the Travel Technology manager (travel), Google
FORTY YEARS on from the first lunar
Consultancy. Tracey Cheffey, category director (travel),
PASS GO
landing, prepare for the launch of a
Senior Partner Paul Richer says: “The search Yahoo! PASSPORT is back, BIGGER and BETTER than
TAKE A PUNCH!
Voyage of Discovery that recreates 15th
engines dominate the online world. They have Neil McCarthy, chief operating officer, ever. It’s the BEST holiday giveaway in the travel TRAIN with a punch – that is the enticing
and 16th century adventures.
become the method by which prospective Latitude Group industry calendar. invite from the hospitable Caribbean Tourism
an
PATA’s UK Chapter will take you
customers reach your website. There are two more Thursday seminars from A mouth-watering 24 prizes are up for Organisation. Welcome rum punch drinks,
ds
exploring. UK travel agents and tour
“Understanding how they work, which ones Genesys – Into the Future (11:00 – 12:00) grabs… everything from shopping vouchers lunch, goody bags are all on the menu for 120
he
operators start the voyage by signing up
are generally more reliable and how to obtain and Online and Onsale (14:00 – 15:00pm) to flights and hotels, city breaks to worldwide agents and reservation staff who are invited
online at www.pataacademy.co.uk Find
the most from them can lead to profitable Richer adds: “It is vital to have the basics right. adventures plus many more fantastic to join Caribbean exhibitors for travel trade
the way ‘home’ by answering a series of
ongoing business. Getting it wrong can be very The good news is that this can be achieved opportunities. training, presentations and seminars.
questions from various sources, including
expensive.” without great expense – just apply some PASSPORT is designed to help travel agents “We recognise the importance of this
tourist offi ces.
Showing you the way to have the best thought and consideration. and industry professionals maximise time at destination initiative and want to increase the
Answers will be available to voyagers
presence possible on the search engines will be See what makes the difference between an World Travel Market. numbers trained in the Caribbean area,” says
from consultants on the respective stands
three executives armed with that information at also-ran website and a top performer.” Carol Hay, director of marketing Europe.
at WTM and to win you must complete
WTM ENTERTAINMENT STAGE,
0
and submit a log book entry online.
NORTH GALLERY ROOMS 4 & 5 12.30 – 13.30 EAST END BOULEVARD 12.30 – 13.30 SOUTH GALLERY ROOMS 11 & 12 10.00 – 13.00
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