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knowledge
ttglive.com
Mystery Shopper
from Middlesbrough
The mystery shopper visited two agencies in Middlesbrough on a Thursday
afternoon, then chose two websites including a sponsored link from an
internet search for “city break in Tallinn”
ys
This week’s challenge: The mystery shopper
R
egent Holida
asked for four nights in Tallinn, Estonia, for two
people, travelling in September 2009
CHALLENGE AT A GLANCE.
Who: Budget: £800 Where: Middlesbrough
Seal the deal with these tips from Training for Travel
All dolled up: Visiting the Doll Tram-tastic: Tell clients to use Molly Malone’s: For a taste of Stitch up: Pick up one-of-a-kind
For more training tips
Museum is an interesting yet trams to travel around. News the traditional, suggest Molly gifts to take home from the knit
and courses, go to
cheap family day out. The collec- kiosks sell the cheapest tickets. Malone’s bar. The Estonian food market. Clients can watch
tion includes both antique and Hop-on-and-off sightseeing is cheap and basic but it women knit their wares as they
trainingfortravel.com
modern dolls. The entrance fee bus tours are also worth the promises a brilliant atmosphere, sit on the floor. Prices are cheap
or
for an adult is about £1.50. £10 ticket. friendly staff, and live music. but there is still scope to haggle.
ttglive.com/knowledge
TTG has teamed up with React Surveys to simulate a realistic booking process each week – that means a mystery shopper looking for the
best deal from agents and operators on the high street, online, on TV or in newspapers. The Mystery Shopper research is carried out on behalf
of TTG by React Surveys, and no further details or information can be disclosed. Researchers take into consideration first impression, sales
process, product and budget match and extras offered before giving an unbiased opinion of which channel/company they would have booked
with on that occasion. We do not claim that the winner is the best in an area or specialist sector, as we may report on competing travel firms in the future. Please note TRAINING FOR TRAVEL
that the aim of The Real Deal is not to criticise individual agents or companies, but to promote good sales technique for the benefit of all in the travel trade. group ltd
40 17.04.2009
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