p10-11 news Apr17 15/4/09 18:50 Page 11
ttglive.com
special report news
;09
E7</1@C7A37<
/>3<B6=CA3
E7B61=C@A3!
effectively taking the Tui retail estate to 1,000, although
it has just 880 physical units.
Shop experiments
The first and only joint First Choice/Thomson shop was
opened in Wigmore House this month, to offer somewhere
for staff to book personal and business travel, as well as
somewhere to try out new point of sale material.
Tui is also trialling new electronic posters in 100 shop
windows as part of a review of window displays across its
First Choice and Thomson brands.
“I have always been in the clean window camp but you
talk to shop managers and they like the urgency of hand-
written cards. Printed cards can be a little sterile,” he said.
As well as late offers, the screens can be tailored to be
relevant to a particular region or commercial partner, <1:C 1]c`aS ! µAcWbSa  DWZZOa¶ Wa
such as a tourist board, and Longman said the latest
technology was an improvement on previous screens
\]e ZWdS 0SQ][S O\ Sf^S`b ]\ bVS
which would overheat when placed in shop windows.
[]ab Zcfc`W]ca OQQ][[]RObW]\ Ob aSO
Forex focus
1][^ZSbS O\R ^Oaa bVS 1]c`aS PST]`S
Tui will launch a new Thomson and First Choice-branded
;Ogb] S\bS` ]c` >`WhS 2`Oe b] eW\ O
pre-pay credit card with Mastercard this summer as it
looks to install more foreign exchange outlets in stores. Q`cWaSW\O>S\bV]caS
The rechargeable credit card will launch in June for the
lates market. A similar deal with American Express ended
two years ago as its cards were not as widely accepted.
Longman said forex was a vital part of the business and
13 bureaux were due to open this month, taking the total
to 50 in the last four months.
Last November, Tui agreed a forex relationship with
Mondial after putting the contract up for tender.
Forex is something rival Thomas Cook has prioritised
with its high-profile sponsorship of ITV Saturday night
show The Colour of Money.
“We think they (Cook) are probably selling more forex
@SUWabS`b]ROgOb
per shop, but whether they are as profitable is another
matter,” Longman said.
eee\QZcQ]cY
%&#"'
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64