p34-35 tech featuer Apr17 14/4/09 12:37 Page 34
knowledge websites
ttglive.com
Affordable web enhancements
Spend a little
to make a lot
Investing relatively small
amounts in websites and
back-office technology
can reap significant
rewards for high street
agents. Samantha
Mayling reports
W
ith the likes of Thomas Cook
and Thomson investing
millions online, can smaller
agents compete in the virtual
world and ensure a return on investments?
Some good news was provided by a recent
survey by events site Whatsonwhen, which
found that rich content and results on search
engines offer a cost-effective alternative to
traditional forms of online advertising.
This means that as long as agents decide
what they want to achieve and focus on how
they can do so, they can get some impressive
returns from a relatively small outlay.
Rich content
The idea of luring potential customers with
appealing content is particularly attractive to
tailor-made specialists that don’t necessarily
want to offer online booking, but do need to
showcase what’s available.
Rob Hitchens, Nomadic Travel proprietor,
worked with an Exeter web firm to upgrade
his site to offer client testimonials and
pictures, plus shots of destinations such as
Antarctica.
“Its market value would be £5,000 but the
34 17.04.2009
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