COSY GAMES
of new regulations would also have considerable impact on the gambling business across the globe.” Cozy has a busy year ahead; its
next big release is a marketplace for Real Money Games. This will enable individual developers and small studios to rapidly publish Real Money Games using Cozy’s certified game engines and license. “In the coming months we also look forward to expanding our foot- print and foraying into different geographies,” explains Sree. “To enable this business expansion and growth we are forging more affiliate partnerships.” In the next five years, Sree sees Cozy developing in-house
future trends and have stressed on building mobile first websites and games. With HTML5, our games can be accessed seamlessly across any device.” Sree also sites another key challenge as the
introduction of the 15% UK POC tax which had caught the industry off-guard… “but Cozy retained healthy profit margins even after its implementation.”
Last year Cozy consolidated its Bingo networks and
brought some new ones into our fold. It has also grown its new partner base by providing them with the Cozy technology, hence taking them away from their in-house tech. Sree adds: “What has enabled us to adapt - and will continue to do so in future - is the efficiency of our operational scale and scope”.
THE NEAR FUTURE
“The biggest change in the nearest future would be the introduction of the Bingo and Casino Free bets tax,” says Sree. “Operators and suppliers have to quickly adapt their business models and technology accordingly. “We also expect to see more mobile play in the next
18 months with mobile devices driving innovation in the gaming industry.” With both browser-based and downloadable app versions of Cozy’s Bingo & Casino websites, it currently receives 40% of its player traffic from mobile devices, and expect this number to rise considerably by end of 2016. “Competition is increasing and with time it’ll become close. The only decisive factor would be ‘innovation’. Thus we can safely predict the introduction of innovative new games in both bingo and casino front. So that’s good news for the players.”
I ask Sree what shape he thinks the sector will be
in if we fast-forward five years… “The next five years are going to be very interesting. There would be a lot of consolidation which is good for the industry in the long term. Stable and well established operators will sustain. More markets will start to regulate online gaming, while existing regulated markets would still be growing quite nicely. The introduction
APRIL 2016 55
innovative content for bingo and casino, ultimately standing amongst the top three service providers in the space. He adds: “We also would be growing geographically and expanding to more regulated markets. Armed with our ISO 9001 and ISMS 27001, we are working towards CMM i L3 maturity model and will be certified very soon. It’s going to be very interesting journey!”
IOM I’m also keen to know why Cozy chose the Isle of
Man as its base of operations: “The Isle of Man has a robust political and economic system,” explains Sree. “also, the Government is very supportive. The most important reason for selecting the Isle of Man was its Gambling Supervision Commission; the jurisdiction has a strong reputation in the e-gaming industry. It has a very well-regulated business environment, and the commission is supportive to new players and help companies grow. “The Island has a strong infrastructure for hosting production servers and a reliable source of power and bandwidth. The banking system completely supports companies to carry out their business. Its geographical proximity to UK is another positive aspect.”
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