ELO
Elo’s new line will change the face of slots
Elo are renowned for their touchscreens but the new series will both elevate the company’s profile and potentially change the face of slot machines for good
E
lo as a company is very, very excited about the results of a multi-million dollar investment in its projected capacitive (PCAP) touchscreen design and production. The investment is part
of a jigsaw that has made it possible for the company to introduce best-in-class PCAP touchscreens to the gaming industry for a price comparable to that of existing, popular but arguably inferior touchscreen technologies. The company has long been known for
producing quality, but it is now adding excellent value to its bow, as regional manager Mike Sigona told Casino International: “Everybody knows that Elo touchscreens are super high quality, but in the past we have been thought of as too expensive – but no more.” The new touchscreens allow for a perfectly flat
multitouch screen, with no bezel, that can perform in any environment. In addition, Elo produces the entire solution, with no cheap components to let you down, and guaranteed technology support for years to come. Mike Sigona talked to Casino International about the significance of the new range.
Casino International: Why is PCAP a good option for a slot manufacturer, over any other type of touchscreen? Mike Sigona: Everybody has a PCAP screen in their
pocket today with their smartphone. That means people are used to flat screens with no bezel, they are used to multitouch, and quite excellent perfect performance, working with scratches, never needs calibration… Naturally, manufacturers in gaming look at that and say, I want that on my slot machine, because the industry has been using basically the same technology for 30-something years. The two main technologies in use today are surface capacitive and surface acoustic wave (SAW) technology. Nothing much has changed in touch technology for three decades.
CI: Why is that? MS: Because it worked, and was good enough.
CI: So why did two technologies evolve? MS: The two technologies had different strengths but neither was perfect. One had better optics, one had better scratch performance, the other had easier installation… There was room for both technologies because of each customer’s different needs. Then you see this perfect PCAP touch technology in your pocket and, well, everybody wants that.
CI: But PCAP on smartphones has been around for quite a while – what’s holding it back in gaming?
MS: The price has been too exorbitant – until now.
This technology, unlike the others, is exponential in cost when you scale it. In your pocket is a small phone; a tablet would be more expensive; in gaming you might want a 24” or 27” touchscreen, so I think that exponential rise in cost according to size is the main reason it has not become universal. So we had to get the cost down. To do that, we had
to do quite a few things to make our new product line happen. The new line brings PCAP technology, really top
quality tech, at a price that is pretty much equivalent to what customers are paying today for the older technology. Dependent on the size, but it’s in that range’ so there is less reason not to look at this technology very seriously. Everybody knows that Elo touchscreens are super high quality, but in the past we have been thought of as too expensive – but no more.
CI: Why develop this line of PCAP screens now? MS: Several reasons. If you look at the designs of most gaming cabinets today, they still have a bezel. It’s old-fashioned, a little clunky-looking in some cases. By going true flat, it really opens up possibilities for designers to create some truly modern-looking slot cabinets. The industry wants a new generation of players, this is an opportunity to
26 APRIL 2016
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