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CASINO SEATING


player. They are ergonomic and engineered for comfort, with attention to detail paid to every aspect from the seat back and bottom to the frame and footrest,” he added.


Its not just comfort which is paramount though,


the aesthetics are also equally important. When it comes to the look and feel of a gaming environment all aspects needs to complement one another which is why Grosvenor again turned to PST recently when undergoing a rebranding exercise.


However, it’s not just seating with which PST is


synonymous as Stephen is quick to point out: “Our facility has evolved as customers impressed with the quality of our designs and manufacturing began to enquire if we could provide additional furniture to complement the seating.


“In addition to our high quality metal and wooden


Genting team which provided a remit encompassing chairs designed to complement gaming and entertainment covering three floors.”


Just as car manufacturers were quick to realise the


importance of seats including heated versions as standard on today’s model’s when they were considered simply a luxury 20 years ago, many casino operators and bookmakers understand the concept that the quality and comfort afforded players will ultimately ensure they sit for longer.


“Many casinos in the world are now using the PST


brand of chair and discover they work as customers stay, on average, longer at their game,’ said Stephen.


“Every detail of every PST chair has been designed and tested to provide the optimal experience for the


With a £700,000 investment in new equipment and machinery installed at its 21,000sq ft headquarters in South Shields, streamlining production and reducing labour costs are all efficiencies which ultimately benefit customers.


“We also recently rebranded slightly in order to


better represent the products we manufacture and the clearly defined sectors we service predominantly divided between leisure then gaming and betting.


“In the licensed betting office sector we again work with some of the industry’s largest names such as Paddy Power, BetFred, Coral, Boyle Sports and Jennings.


“We are looking forward to an equally exciting 2016,” predicted Stephen.


chairs we can now provide tables and a variety of accessories, this is the only furniture company in the UK that has its own in-house chromium and brass plating facility,” he revealed.


34 APRIL 2016


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