Industry Update
HIB reveals brand new identity
HiB is preparing for a new era of even greater success with the reveal of a new brand identity and strap line – making bathrooms beautiful. The major rebrand follows an intensive research and development process for the leading bathroom company under the remit of transforming the brand in line with the businesses’ future vision. To begin with, HiB not only recruited a specialist brand agency but talked to customers and staff via one- to-ones and mystery shoppers to find out exactly what the business meant to them.
Robert Ginsberg, managing director at HiB said; “Since its inception, the business has grown at unprecedented rate - evolving to not only become one of the biggest names in the bathroom industry but a business which is synonymous for pushing boundaries in bathroom innovation. However, we wanted to do even better and therefore as we approached our 25th anniversary, we thought it was an opportune time to assess where we were and look to the future.
THE TILE ASSOCIATION COLUMN
Bond It backs air ambulance bike ride
Bond It recently sponsored a group of fundraisers to cycle 200 miles, from Thurstonland in West Yorkshire to Scarborough, North Yorkshire and back in aid of Martin Hanks - a 34-year-old tree surgeon from Thurstonland who was tragically killed in an accident at work in April 2015. Its purpose was to raise money both for a trust fund for Martin’s two young children, aged four and one, and for the Yorkshire Air Ambulance which attended the scene of Martin’s accident within minutes. The event was dubbed the Coast to Roast due to the cyclists being joined at the finishing point – Martin’s local, the Rose and Crown pub in Thurstonland – by their family and friends for a traditional Yorkshire roast dinner to celebrate their achievement and Martin’s life. In total, 35 people took part, successfully raising almost £20,000. Bond It was one of a number of local businesses to make donations.
Excitement building for the TTA Awards 2016 E
xcitement continues to build for the 2016 TTA Awards, to be held on Saturday 14th May at St John’s Hotel and Conference Centre in Solihull. There are superb sponsorship opportunities available, enabling companies to give their brand pride of place at the industry event of the year. Packages include many benefits, including complimentary tickets, numerous Awards Night branding opportunities, extensive post-event PR and also the chance to present an award at the event.
Gold sponsorship - the highest level - includes ten tickets, the chance to present an Award, your company logo featured on promotional materials and on the TTA website, pre and post-event publicity, e-blast to the Tilezine database and a priority re-sponsor opportunity for the following year. Silver and Bronze sponsorship opportunities are also available at a reduced cost, as are sponsorships of specific aspects of the event, such as the stage, the reception area, the bar area, pre-dinner drinks and the table napkins. This year’s Gold sponsors include: Bellota Herramientas SAU, Norcros Adhesives and Shackerley (Holdings) Group Ltd.
The TTA is also promoting its ‘Early Bird’ offer on tickets to attend the event. For a limited period the single ticket price is reduced from the standard rate of £160 + VAT to the promotional rate of £139 + VAT. This rate will not be held for much longer – so book now to avoid disappointment. There are also special Early Bird rates available for tables of ten. There are various ways to book your place at the 2016 Awards: either telephone 0300 365 8453, email
awards@tile.org.uk or fill in the online contact form on the special Awards website
www.ttaawards.com.
For further information or to join TTA visit
www.tiles.org.uk/join
BKU FEBRUARY 2016 69
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