Creating a better BA Experience B


uilding on the success of the last 25 years is the main focus for BA Components in 2016 and an essential element of that focus will be their presence at the KBB Exhibition in March. For BA it has always been about the product and continued investment in design and production has created a stable of products making BA a major player in not only the UK but also the European and World markets. At the upcoming KBB exhibition in March where BA have taken their biggest stand yet at 120 square metres, the focus will be a push on all BA brands stressing the quality of the product and why it has proved to be the right fit for the customer base BA service. Launching 15 new designs alongside upgrades to others will make the BA stand (Hall17 Stand O90) an exciting place to be throughout the show. Emphasis will be on the


overall BA experience, where you can learn what it’s like to work with a company like BA and the benefits that will bring.


The theme of the stand will be; Creating a better experience – delighting, engaging and surprising.


Exciting new products will be launched and although full details will remain a secret until the show it’s safe to say there should be something to excite and interest all who visit the stand.


The stand will be manned throughout the exhibition by the BA Sales and Marketing team who will be delighted to welcome you on board and ensure you are comfortable and refreshed for the experience.


All BA brands will be in evidence with new products spread liberally throughout the ranges by brand; Bella By BA, Zurfiz By BA, Pronto By


028 8676 4600 sales@bacomponents.co.uk www.byba.co.uk


BA, Glidor By BA, ClicBox By BA and Complete By BA.


Sales & Marketing Director, David Caulfield said “We have come a long way in a short space of time, establishing BA as a market leader in the furniture components and KBB industry in the UK and abroad but this journey has only just begun. Our stand at KBB represents a flavour of the next step.”


BKU FEBRUARY 2016


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