ACTIVE & ADVENTURE SKI DESTINATIONS
H
aving always shunned snowy holidays in favour of ones that
feature beaches, blue skies and general lethargy, the idea of learning to ski filled me with only mild enthusiasm. One week and a few falls later, I’m
now a fully converted skiing enthusiast and have recently booked my next trip to the slopes. I joined a group of 20 agents for one of the learn-to-ski trips hosted by Inghams in Tignes, France. The operator is hoping to increase its new-to-ski customers and with real earnings up and a recent drop of snow in the Alps, all the right ingredients are there to encourage more clients to head to the mountains. But selling any type of holiday you
have no knowledge of or experience in is daunting and this is especially the case for ski.
“Ski can be perceived as a complex
holiday, but once you break down and understand the integral parts – like what customers do on their first day and what else is available in resorts for those who don’t ski – you will start to become more confident about what you are selling,” says Inghams group head of sales, Simon McIntyre. The central aim of this trip was to
take agents through each of these integral parts – from ski-fitting to experiencing chalet accommodation. But for agents yet to experience
ings
it for themselves, McIntyre says: “Customers have high expectations so it’s important they get sound recommendations for resorts and accommodation and that this part of the sales process is robust. “We provide lots of training and
Amie Keeley joins an agent learn-to-ski fam to Tignes with Inghams
@amiekeeley
constant support in the UK. We have staff in our reservations teams who have worked in our ski resorts on hand to help our agent partners, but the value of experiencing a ski resort first hand is priceless.”
◗ LEARNING TO SKI After many falls and finally getting to grips with the ski tunnel, by the end of the trip a fair few of us were comfortable snowploughing our
4 February 2016
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