CRUISE NEWS YOU CAN USE
Hurtigruten to host 50 UK agents on April fam trip
Hollie-Rae Merrick
hollie@travelweekly.co.uk
Hurtigruten has teamed up with Travel Weekly to give away 10 places on an agent trip to sample one of its expedition cruises.
The line has shaken up its
senior management team in the UK over the past year, and managing director Magnus Zetterberg and head of sales Anthony Daniels, who joined in October and July respectively, are looking to reconnect with agents. Daniels said hosting agents on a Hurtigruten ship would boost relationships with the trade. “We’ve had a change in management and the team understands the importance of the trade,” he added. “We want to re-engage with them. “We want to give agents the chance to experience our product first-hand.” The line will host 50 agents on
WIN! KONG HARALD: Agents will visit Bergen and Sognefjord on the trip
“We need our secret sales team – the trade – to get the message across that we are more than just cruise”
the three-night fam on the newly refurbished Kong Harald, which will visit Bergen and Sognefjord. “We’ve always been known as a
Advert
Norwegian coastal specialist, but we also are an expedition company, and we’re expanding into new destinations,” said Daniels. “This trip will help agents find
out more about us. We need our secret sales team – the trade – to
AmaWaterways steps up focus on active excursions in Europe
RIVER TRIVIA: Emerald Waterways’ 2017 Preview brochure is now on sale, with the Douro and Rhône rivers joining the award- winning collection. Book now for 2017 cruises at 2016 prices, £1,000 per couple off every cruise and €300 on-board credit per cabin. Plus, you’ll be rewarded with £30 Love2shop on every 2017 booking this February! Order your brochures through TradeGate today!
AmaWaterways has added hiking trips and expanded its range of bike tours to capitalise on a rise in demand for active excursions. New options for the line, which
claims to have been the first to have offered complimentary bikes onboard its European ships, include cycling along the Sava and through Kalemegdan Park in
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travelweekly.co.uk 4 February 2016
BIKE TOURS: AmaWaterways is peddling a bigger programme
Belgrade; a ride through Antwerp; and a tour of the Wachau Valley. Hiking tours are offered in 12 towns and cities. Options include
get the message across that we are more than just cruise. “We hope this incentive will help
us establish relationships with new agents that might not have worked with Hurtigruten before.” To enter to win one of the 10
fam trip places, agents need to fill in the questions in the insert included with this week’s issue of Travel Weekly. Tweet a picture of yourself and the map with the hashtag #WinWithHurtigruten. Pictures can also be uploaded
at
comp.travelweekly.co.uk/ hurtigruten
NEWS IN BRIEF
Princess Cruises to invest $450m renovating its fleet Princess Cruises plans to spend $450 million renovating its fleet. The Carnival Corporation brand will upgrade ships and has promised “product innovation”.
princess.co.uk
Royal Caribbean Cruises in World Wildlife Fund tie-up
Royal Caribbean Cruises has teamed up with the World Wildlife Fund on a five-year plan to help preserve the long-term health of the oceans. The tie-up includes setting targets on sustainability and emission reductions.
cruisingpower.co.uk
APT offers cabin upgrades on Rhine Treasures cruise
APT is offering a free cabin upgrade on its eight-day Rhine Treasures cruise. Celebrities Tim Wonnacott, Charlie Dimmock and John Sergeant will join the sailing, departing April 8. Prices start at £1,795, including flights.
aptouring.co.uk/celebritycruise
P&O Cruises adds singing classes for under-twos
P&O Cruises has partnered with Tappy Toes to introduce singing and dancing classes for toddlers on 13 sailings this year.
pocruise.com
Fourvière Hill and Château Gaillard in France, and the Veste Oberhaus in Germany. Executive vice-president and
co-owner Kristin Karst said: “Over the past two seasons, we have seen steadily increasing demand for more active excursions. While we have always maintained a commitment to healthy and active travel, we decided to start the year by kicking it up a notch, introducing tours that specifically appeal to those seeking an even more active
and adventurous experience.”
amawaterways.co.uk
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