NEWS YOU CAN USE
PAGE 29 NEILSON CREATES WEB BOOK FOR ANDRIAKE
PAGE 30 HURTIGRUTEN TO HOST 50 AGENTS ON FAM
PAGE 40 SANDALS SEEKS SIX AGENTS TO BE AMBASSADORS
CRUISE
Oceania shifts marketing to spas, service and suites
Hollie-Rae Merrick
hollie@travelweekly.co.uk
Oceania Cruises has changed its marketing strategy to focus on other aspects of its sailings aside from cuisine.
The six-ship line has long been
known for its food offering and until recently focused on food in its trade advertising. The trade even voted Oceania
Cruises best for cuisine in Travel Weekly’s Cool Cruises survey. But head of sales Priti Mehta said the line would now try to attract new customers by focusing on other onboard features such as the penthouse suites, concierge services and spa facilities. “Our food is incredible and
agents clearly know that,” she said. “We want to make sure they know there’s more to Oceania Cruises than the food so we will be focusing on other aspects. “We’ve simplified our messages and in a way we need to re-educate agents. We’re not a product sold on price, so we need to show
HOTEL
Warner Leisure spends £1.5m on Corton Coastal Village revamp
Warner Leisure Hotels has completed a £1.5 million renovation of its Corton Coastal Village in Suffolk. The property, near Lowestoft, comprises 14 Beach Garden Lodge Suites, five new Clifftop Lodges and 10
“Blah ghwrg hgrhrg hgrh g herh ger hgreh greh greh regh greh rgeh grh grh hrghgr”
NEW FOCUS: Oceania’s spa facilities will be a theme of its promotions
“We want to ensure agents know there’s more to Oceania Cruises than the food”
the value of what we offer by explaining the experiences more.” The line’s new ‘OLife Choice’
promotion is helping to reflect that value, according to Mehta. It allows guests who book before June 30 to choose between free Wi-Fi, a drinks package, a shore excursion
package or onboard credit. The offer is applicable on sailings departing from April 25. The line recently introduced an
onboard sales scheme called ‘Best Price Guarantee’ where guests who book while on a ship get the best price and their original agent gets the commission. Mehta said: “If a customer,
between booking on board and sailing again, discovers we’re publishing a lower price we will issue them with a future cruise
credit for the fare difference.”
oceaniacruises.com
luxury Premier Suites. Twenty of Corton’s existing Standard Chalets have been turned into a two-storey block of Beach Garden Lodge Suites. First floor rooms include a sea view with balconies, while the ground floor rooms have beach garden patios. A three-night half-board weekend break for two in a Beach Garden Lodge Suite starts from £299 in May. Agents can claim a free day pass by completing the
Warner Leisure Hotels expert course.
warnerexpert.co.uk
4 February 2016
travelweekly.co.uk 27
Did you know . . ? Our BIG Sale has been extended! This means that your clients have more time to SAVE up to 45% plus up to £700 Air Credit! Book by 29 Feb ’16 for travel up to Dec ’17. T&C’s apply.
NEWS IN BRIEF
Crystal Cruises offers South America legs of world trip
Crystal Cruises is introducing shorter South America sailings for 2017. The Crystal Getaways are segments of the line’s World Cruise from Bali to Barbados, ranging in length from six to 13 nights. Fares start from £1,573.
crystalcruises.co.uk › Cruise News, page 35
P&O unveils onboard credit promotion of up to £2,000
P&O Cruises is offering onboard credit of up to £2,000 on 220 cruises. The offer is available only for passengers in outside cabins and above, and bookings must be made before February 19.
pocruises.com
Feel bubbly with CMV by winning a case of prosecco
Cruise & Maritime Voyages is giving away a case of prosecco every Friday in February. To enter the weekly prize draw, agents should make a booking and email their reference to competitions@
cruiseandmaritime.com
Advert
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95