IN ASSOCIATION WITH
Pinterest Snapchat
It lasts only five seconds, but is useful to promote products to younger
people. Taco Bell uses it to showcase new dishes. It makes brand stories
sexy, exclusive, intimate and fleeting. Snapchat stories allow users to
compile a collection of photos/videos over 24 hours to tell a story.
Instagram
Show behind-the-scenes shots or photos of interiors, food and
YouTube
Use it to create a virtual tour or post videos online.
Perhaps show how to cook a signature dish.
beverage or the local area, and it can be shared, getting people to talk about your business in a different way.
Has a large female following, and is great for posting dishes, recipes, table design and cocktails.
Twitter
Add value by posting reviews or giving the heads-up on
cancellations and offers. It allows lightning-speed interaction with followers, and could be used for hotel bookings. You can retweet posts and relevant reviews in just 140 characters.
HOW TO ENGAGE GUESTS ONLINE
Tumblr
Tells stories using images, so you can show guests what you are doing.
Skype Use it for cocktail and cooking
masterclasses or interviews. It allows face-to-face communication and can be used on a computer or mobile device free of charge. Free videoconferencing for up to 10 people.
Mobile technology Hotels need to translate
their websites onto a smartphone.
People are booking and checking in on their phones. Mobile technology can tell you when a table is free.
Google+ Suited to more
corporate targeting.
www.thecaterer.com
Technology Prospectus 2016 | 49
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