REPUTATION MAKERS — AND BREAKERS
Rosalind Mullen explains how to harness the immense power of reviews and social media
engage customers and boost revenues. Social media users are forecasted to num-
Y
ber 2.5 billion by 2018. Its biggest fans are in the USA, where more than 70% of citi- zens had a social networking profile in 2015. Recently, social networking has shifted towards mobile platforms, with users increasingly logging onto them via smart- phone and tablet apps.
“The explosion of social media means that
people can share positive and negative expe- riences, influencing others, 24/7, 365 days a year,” says Thomas Martensson, chief execu- tive of app provider GoFindIt. “The hospitality industry has had to step up its game to make every potential customer feel important.” Blogs and video blogs (vlogs) are a way of driving visitors to your website. You might use newsy stories about local attractions, or a mini-film about making a new cocktail. The right keywords can boost a property’s rankings in search engines.
46 | Technology Prospectus 2016
www.thecaterer.com
ou resist social media at your peril. A vibrant social media profile is needed to help generate positive reviews and so
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