MANAGEMENT SYSTEMS ARE
NOT CREATED
EQUAL
Forecasting ™ analytics
Powered by the world’s most advanced analytics and deepest commitment to each client’s success, IDeaS offers the solutions, services and technologies hoteliers need for total revenue performance.
Scientific mathematical unconstraining for each forecasted customer segment; Utilizes 100+ “best fit” forecast models to achieve best possible forecast
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Produces “All Around” optimization, calculating forecast, pricing, and stay controls simultaneously
Revenue Welcomes User input to Demand Forecast and Wash factors
Complete suite of revenue management controls including BAR pricing, Length of Stay, Availability/Mix, and Overbooking
Sophisticated pricing capabilities that accounts for competitor rate changes and reputation data
GRAND HOTEL BOHEMIA AND HOTEL LEONARDO, PRAGUE
If you believe revenue management is not required for successful, profitable hotels in a great city location with consistently full bookings – think again. Even these hotels need revenue management so they can set a long-term pricing and segmentation strategy. Take Grand Hotel Bohemia and Hotel Leonardo in Prague, one of the
Optimized Group Rooms and Function Space Revenue Management evaluations and pricing recommendations
Partner
busiest tourism and business destinations in Europe. Michal Medved, e-commerce and revenue co-ordinator at the five-
Granular forecasts and controls for complex inventory types
star Grand Hotel Bohemia, explains that his team uses technology to secure profitable business in this competitive market. “All the hotels want their share of this growing market, but as a
Trusted advisor with proven track record of 7,000+ clients worldwide and 95% client retention
Dedicated project implementation manager and client services team
Cutting edge training approach, focused on flexibility and adult learning concepts
business we need to offer our rooms at the right price, at the right time, to the right customers. This becomes very challenging when neighbouring properties are all working towards a similar goal,” says Medved. As a result, the team at 79-bedroom Grand Hotel Bohemia use IDeaS
Only IDeaS Advanced Revenue Management Solutions Meet All of Your Needs Better FORECASTING. Better REVENUE. Better PARTNER.
Powered by the world’s most advanced analytics and deepest commitment to each client’s success, IDeaS offers the solutions, services and technologies hoteliers need for total revenue performance.
WWW.IDEAS.COM
SPONSOR’S COMMENT: IDEAS REVENUE SOLUTIONS
A pioneer and global technology leader, IDeaS Revenue
Solutions – a SAS Company, offers industry-leading pricing and revenue software, services and consulting for business of all types and sizes in the global hospitality and travel industries. Founded in 1989, IDeaS has been serving the hospitality industry for
over 20 years, having even been called on by industries as far-ranging as parking, air travel, transportation and event ticketing. We transform the right data into clear and actionable insight, so that our clients can price, forecast and report with speed and confidence, improving business performance. Our solutions drive thousands of pricing decisions every second for hospitality businesses across the world. IDeaS was acquired in 2008 by SAS, the leader in business
analytics software and services, and the largest independent vendor in the business intelligence market. Headquartered in Minneapolis, Minnesota, our Global Technology Centre located in Pune, India, IDeaS maintains sales, support and distribution offices all over the world. Throughout our history, our mission has been the same: make revenue
management so user-friendly, insightful and profitable that revenue management professionals wouldn’t dream of doing it another way.
the Ritz has used the IDeaS Rate Optimiza- tion Service to see if its rate strategy is aligned with revenue management best practices. Using historical revenue data, IDeaS used proprietary methods to analyse the hotel’s demand patterns and price sensitivity, and then proposed a best available rate structure. As a result, the Ritz expects overall annual rev- enue to increase 2%. And there are plenty of other systems your business could use, from a variety of com- panies. Software developer Guestline has a range of solutions, including a Distribution Channel Manager that can seamlessly inte- grate with a property management system.
www.thecaterer.com
“The benefits of cloud-based software is that it can be updated in real-time, served directly from the provider’s data centre and accessed via the internet” Kate Fuller
Its Online Booking Manager is a simple engine that sits on your website, also with real-time PMS integration. “The benefits of cloud-based software is that it can be updated in real time, served directly from the provider’s data centre and accessed via the internet – eliminating the need for expensive servers and associated hardware maintenance costs,” says Kate Fuller, market- ing manager at Guestline. “You get function- ality, enabling you to deal with guests quickly and efficiently, enriching the overall customer journey. A comprehensive rate management tool ensures that revenue is maximised at every opportunity.”
Technology Prospectus 2016 | 43
Revenue Management System (RMS) to analyse the market data and identify opportunities for boosting revenue performance. It also sources competitor information from web channels and competitor prices are fed into the hotel’s RMS. The reports generated now form an integral part of the hotel’s planning meetings. “We can review our own occupancy, our competitors’ pricing and assess which market segments are performing well for us and in which segments we need a revised approach,” says Medved. “Decisions are then implemented throughout the hotel.”
IN ASSOCIATION WITH
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