Why you need
digital marketing
16 | Technology Prospectus 2016
Rosalind Mullen discovers how to market your hotel in a digital age – from making it easy to book a stay using a smartphone to winning back direct business from the OTAs or custom apps that can feed back valuable customer data
www.thecaterer.com
UPSELL VIA YOUR WEBSITE
Websites give you a prime upselling opportunity. Here are some ideas:
●Offer guests a free welcome drink if they reserve dinner when they book the room, using a clear call to action.
●Send guests a pre-stay email and make them feel they are getting something extra with offers on booking a spa treatment or afternoon tea.
●Create hotel packages around what differentiates you, rather than a cheap deal. Promote it through your own website, social media following and so on, rather than a third-party site.
●Identify when bookings tailed off in the previous year, then flag up an offer or event to address that this year.
●Find out what’s going on in the local area and what you need to be capitalising on.
●Engage with your followers and create a personal relationship with them.
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